As the soul of Apple, Jobs has always played an important role in leading the company within Apple. As Jobs's illness worsened and he had been on leave and didn't come to work, there was some panic inside the company. Who will be the successor of such a huge company? Such actions and decisions are likely to determine the future and development prospects of this company. There are also different opinions about who will take over Apple. However, as an important leader of Apple, Jobs still can't disclose the news of his successor to the outside world prematurely. In this case, under the attention and encirclement of the outside world, successors will feel more embarrassed and will not get the exercise and work experience they deserve.
As successors, we all know that Steve Jobs' successor is Tim Cook, who is now the head of Apple. But when Cook first succeeded Jobs, there was a lot of controversy about him. Everyone thinks that Cook and Jobs are completely different people, and they have almost nothing in common except their taste in music. Naturally, many people will start to argue that Apple should be a company with Steve Jobs style. If Steve Jobs is lost and someone with a completely different style takes over Apple, the future direction of Apple may still be unknown. Draw a huge question mark. However, in today's era, Apple has not declined, but has been developing continuously. Cook is the only member of Apple that is allowed to join the boards of other companies. This alone is enough to prove Jobs' trust in Cook. Let's take a look at Cook's resume. Engineering major at Auburn University, MBA at Duke University, IBM work 12 years. He eventually came to Apple as Chief Operating Officer (COO), and later became Steve Jobs' successor and took over Apple. In the post-Jobs era, under the leadership of Cook, Apple still made many innovations. For example, the original set of icons changed from quasi-materialization to flattening. Although it conflicts with Jobs' design, it also brings visual and sensory enjoyment. For another example, the epoch-making iPhoneX released on 20 17 was designed under the leadership of Cook, in fact, it was the iPhone X, which officially changed the direction of the whole mobile phone industry, from the original big forehead and big chin to the current comprehensive screen design, 3D face unlocking, and the gesture operation of iOS became completely different, which made people accustomed to another gesture operation and made other brands start to insist.
Although there is no big innovation in these three years, think back, how many years will it take to meet an innovation like iPhone X!