I. Company Profile
Taikang Insurance Group Co., Ltd. (formerly known as Taikang Life Insurance Co., Ltd.) was established in 1996 and its headquarters is in Beijing, China. It is a large insurance financial service group covering three core businesses: insurance, asset management and medical treatment. Taikang Insurance Group owns subsidiaries such as Taikang Life Insurance, Taikang Assets, Taikang Pension, Taikang Jiantou and Taikang Online. The business scope covers life insurance, internet property insurance, enterprise annuity, asset management, medical pension, health management, commercial real estate and other fields.
2065438+In July 2008, Taikang Insurance Group Co., Ltd. ranked 489th in Fortune Global 500 with an operating income of $24.058 billion. In 20 19, it ranked 498th on the Fortune Global 500 list. 20 19 August 22nd 20 19 China private enterprise service industry ranking 14. On September 20 19 1 day, the list of the top 500 service enterprises in China was released in Jinan, and Taikang Insurance Group Co., Ltd. ranked 52nd. By the end of June, 20021,Taikang Insurance Group had managed assets of more than 2.4 trillion yuan, managed pensions of more than 580 billion yuan, served 388 million individual customers and served more than 420,000 corporate customers, and set up high-quality Taikang home care communities and five major medical centers in 24 cities across the country. Taikang Insurance Group has been ranked in the Fortune Global 500 list for four consecutive years, ranking 343rd, 8 1 position higher than the previous year.
Second, the brand positioning of Taikang Life Insurance is the concentration and superposition of customer orientation, product positioning and service positioning, and finally forms a corporate brand through sensory rendering and strengthening.
1, customer orientation: serving the growing white-collar workers and integrating into the public life of 2 1 century.
2. Product positioning: Continue to introduce insurance products that meet the needs of white-collar workers, pay attention to the needs of white-collar families, focus on family insurance products, and cover family security. Financial management and health.
3. Service orientation: With professional integrity as the purpose, modern science and technology as the means, and the four-in-one "New Life Plaza" combining reality and virtuality as the platform, it provides all-round life insurance services for salaried white-collar workers.
4. Brand positioning: representing the modern consumption view, life view and family view of the growing white-collar class.
5. Language positioning: professional fashion.
6. Behavior Orientation: Affinity and Integrity
7. Positioning of sales tools: exquisite, elegant and simple.