Nestle has set up its own factories in Tianjin, Qingdao and Dongguan in China. 1In the autumn of 999, Nestle successfully acquired 80% of the shares of Taitai Le Group. Later, in 200 1 year, Nestle cooperated with Haoji Company, the second largest chicken essence manufacturer in China, and established a joint venture company, Sichuan Haoji Food Co., Ltd.
Nestle's aggressive situation in the market has put great pressure on its competitors. A manager of a domestic dairy company described Nestle as a "giant" in the food field, ready to launch an offensive in related competitive fields.
And some of Nestle's competitive strategies are being imitated by Nestle's competitors. Li Shen Coffee, which was developed with the support of the government, regards Nestle as the leading brand in the industry, emphasizing the need to learn Nestle's market cultivation methods, brand promotion strategies, and even Nestle's technical means in raw material selection and processing, so as to promote its own development through learning.