Haier Group insists on fully implementing the internationalization strategy.
Haier Group has developed its own brand.
Unique production technology, low-cost production mode, leading innovation ability, strong technical strength, perfect quality control system, rich marketing experience, excellent customer service and excellent large-scale purchasing skills.
Unique management mode
Advanced production line
The disadvantages of Haier Group are:
Some inherent strategic advantages and marketing thinking of Haier Group are difficult to meet the requirements of the international market, so it is difficult for Haier to make a big breakthrough in the international market.
Haier enterprises are obviously inclined to local enterprises, and they are traditional electrical appliances industries, so there is little room for sustainable development.
Selling point hype, ignoring the construction of advertising culture
Single win tendency: dealers are always wandering
Potential development opportunities:
Make use of Haier's brand, strengthen the gold content of technology and innovate constantly. China's accession to the WTO provides stronger conditions for its development, so we should seize this opportunity to enter the international market. Set up their own chain stores around the world.
Potential development opportunities:
Make use of Haier's brand, strengthen the gold content of technology and innovate constantly. China's accession to the WTO provides stronger conditions for its development, so we should seize this opportunity to enter the international market. Set up their own chain stores around the world.