Since its establishment 29 years ago, China Merchants Bank has adhered to the business philosophy of "changing with you", starting from a small bank with only 65.438 billion yuan of capital, 654.38+ 0 outlets and more than 30 employees, and has developed into the sixth largest domestic commercial bank listed in Shanghai and Hong Kong, ranking "654.38+0005 in the world" in Banker. By the end of 20 15, China Merchants Bank had more than 1700 branches, set up service outlets in more than 120 cities in Chinese mainland, and had 5 overseas branches and 3 overseas representative offices with more than 70,000 employees. In addition, China Merchants Bank also wholly owns CMB Financial Leasing Co., Ltd. and holds China Merchants Fund Management Co., Ltd., holding 50% equity of China Merchants Cigna Life Insurance Co., Ltd. and 50% equity of Zhaolian Consumer Finance Company; Wing Lung Bank Limited and CMB International Finance Limited, which are wholly owned in Hong Kong, are banking groups with financial licenses such as commercial banks, financial leasing, fund management, life insurance and overseas investment banks.
Since its birth, China Merchants Bank has created dozens of firsts in China's banking industry: innovative launch of the first iconic debit card based on customer number management in China-"One Card", the first real online banking-"One Netcom", the first international standard dual-currency credit card, the first wealth management product for high-end customers-"Golden Sunflower Wealth Management", and the first launch of offshore business and buyer's credit in the domestic banking industry. In recent years, China Merchants Bank has established an internet finance development strategy of "built-in platform, external traffic and traffic management", and has taken the lead in launching innovative services such as lightning loan, face-brushing withdrawal and "flash payment". According to the strategy of "mobile phone first", China Merchants Bank has made iterative innovations in mobile banking and handheld life app to seize the new height of the mobile Internet era. Over the years, the brand image of China Merchants Bank has been widely recognized by all walks of life, and a considerable number of business areas have become the benchmarks of domestic commercial banks. It has been awarded the honors of "Best Retail Bank in China", "Best Private Bank in China" and "Best Cash Management Bank in China" by authoritative media at home and abroad for many years.
In recent years, in line with China's economic and financial development situation under the new normal, China Merchants Bank has established a strategic system with "light bank" as its goal and "one body and two wings" as its positioning, relying on its own advantages and operating characteristics, with more distinctive operating characteristics. In 20 15, China Merchants Bank ranked sixth in the domestic banking industry, and achieved a number of "capital-light" strategic emerging businesses comparable to state-owned banks, including the proportion of retail profits, credit cards, private banking customers and scale, asset management scale, asset custody scale, financial market business, and the proportion of overseas business income. , out of a differentiated development path of optical banking, which has aroused widespread concern in the market. In 20 15 years, the business performance of China Merchants Bank has been widely recognized by the market and investors. In the whole year, the cumulative increase and P/B ratio of A shares ranked first among listed banks and won the first place in "China 100 Most Respected Listed Companies".
In the next few years, China Merchants Bank will adhere to the strategic positioning of "one body and two wings", focus on it, take the road of bank development lightly, focus on the layout of internet finance, realize the overall leadership of digital thinking and ability, and strive to build our bank into "the best commercial bank in China with innovation drive, leading retail and distinctive features".