At present, the company mainly deals in Yulong Snow Mountain Tourist Cableway, Yunshan Ping Tourist Cableway, Maoniuping Tourist Cableway and related supporting facilities. The company's three ropeways are located in the three most famous and mature scenic spots in Yulong Snow Mountain Scenic Area, and are the main tourist reception facilities in Yulong Snow Mountain Scenic Area. In 2007, the three ropeways received a total of1699,700 tourists. With the growth of the national economy, tourism has become an important industry of the national economy, and the market demand continues to grow. Lijiang has become an important tourist destination in China. With the completion and opening of the Old Town of Lijiang World Heritage Forum Center project invested by the company, the company's business will be further expanded, its market position will be further consolidated, and the company can maintain the continuity and stability of its operation and profitability. At present, the company has holding subsidiaries Lijiang Maoniuping Tourism Cableway Co., Ltd., Lijiang Yunshan Tourism Cableway Co., Ltd., Yunnan Ruilong Tourism Investment Co., Ltd. and Kunming Longfang Tourism Development Co., Ltd.
The Yulong Snow Mountain Cableway independently built and operated by the company started construction on 1995 and was officially put into operation on 1998+0 1. Lijiang Maoniuping Tourist Cableway Co., Ltd., a holding subsidiary of the company, was established in April 1999 and operated Lijiang Maoniuping Cableway, which was completed in June 1999. Lijiang Yunshan Ping Tourist Cableway Co., Ltd. is a Sino-foreign joint venture established by 1993 and 12, and operates the Lijiang Yunshan Ping Cableway completed by 1994. Yunnan Ruilong Tourism Investment Co., Ltd., a holding subsidiary of the company, was established in June 65438+February 65438+March 2005; Kunming Longfang Tourism Development Co., Ltd. was established on September 25th, 2007.
Lijiang tourism is the earliest enterprise engaged in tourism development and management in Lijiang area, and it is also the leading enterprise of tourism in this area. The overall development strategy of the company in the future includes the centralized development strategy of superior resources, active marketing strategy, differentiated management development strategy and boutique brand strategy. The strategy of centralized development of superior resources is to obtain tourism resources and characteristic resources inside and outside the region by obtaining the right to develop and manage, and to obtain enough space for survival and development. The active marketing strategy is to establish and improve the marketing network and marketing team, carry out product development and marketing of the company, and meet the needs of the tourism market to the greatest extent; The development strategy of differentiated management is to fully grasp the development trend of domestic traditional sightseeing tourism to sightseeing, sports, leisure, culture and other characteristic tourism, and rely on the advantages of tourism resources to develop characteristic tourism service products. Boutique brand strategy is to focus on building national culture and tourism boutique, comprehensively improve the quality of the company's business projects, and build the company's tourism brand. We believe that Lijiang tourism will be more brilliant tomorrow!