Speaking of membership cards, I believe everyone will have several in their wallets, such as supermarkets, restaurants, hotels, cinemas, clothing stores ..... These days, no one is embarrassed to go out and spend without several membership cards.
There are more and more merchants issuing membership cards, and more and more consumers' cards. However, most membership cards can only get a discount of 15% or even 19% when consumers spend again, and they are rarely aware of the exclusive benefits and distinguished treatment brought by membership cards. Over time, consumers have become indifferent to membership cards.
For merchants, issuing membership cards used to be one of the most effective ways to attract repeat customers, and membership cards with stored value function can also be cashed back in advance. However, with the rise of group buying and the proliferation of membership cards, consumers are more and more aware of the shortcomings of membership cards: low discount for members, complicated process of handling cards, need to carry them with them, and there is basically no hope of redeeming points for gifts. The difficulty of issuing membership cards has gradually increased, and businesses have begun to have a headache about how to lock in old users.
The new payment mode solves two main problems;
However, a new entity payment model called "one card" has emerged, which solves the problems of consumers and businesses at the same time. The consumer doesn't need to apply for a card, and the mobile phone number is the member number of the card association. With only one mobile phone, they can enjoy discounts, high rebates and payment settlement in alliance merchants.
After a merchant becomes an alliance merchant, it can double the number of members and increase the turnover in a short time. In addition, the unique incentive mechanism of membership development allows businesses to obtain additional cross-industry lifelong benefits. At the same time, the closed consumption system can lock in the secondary consumption of members and increase repeat customers.
What is the "One Card Association"?
"All-in-One Card" was established in April, 20 10. It is an innovative consumption value-added platform integrating e-commerce, entity merchants, third-party payment and membership. Wu Jianming, general manager of E-Card Link Information Technology Co., Ltd. said that although E-Card Link has been established for more than two years, it has been relatively low-key. During the period, I have been applying for computer software copyright, communicating and negotiating with financial institutions and payment institutions such as Kuaiqian, establishing cooperation interfaces, and determining the feasibility of business models. Now, it has established strategic cooperative relations with many third-party payment companies approved by the central bank. It is believed that this new type of enterprise is called "OMO"
Discounts and kickbacks help consumers "profit from consumption"
What are the benefits of becoming a member of the All-Card Association?
Wu Jianming said that after consumers join the one-card linkage, they can enjoy the VIP discount of one-card linkage members in tens of thousands of merchants across the country, and the "mobile phone number" is the common "one-card linkage electronic membership number" of all alliance merchants, thus solving the problem that consumers have multiple "merchant membership cards" and helping consumers enter the "card-free era".
Card electronic members can get instant rebate after spending, with a minimum of 4% of the transaction amount and a high rebate. The rebate amount can be spent in the merchants of Kameng, so that members can get extra profits every time they spend.
For example, Xiao Wang bought a pair of trousers from an alliance merchant at the original price of 125 yuan, and only discounted it at 100 yuan after verifying the qualification of a card association member, and he can get a rebate from 4 yuan immediately after paying directly by credit card. Rebate can be purchased directly from this merchant or any other alliance merchant, which is equivalent to cash.
Let the number of alliance business members multiply rapidly.
For merchants, the benefits of joining the "OMO" business model make it more difficult for them to refuse.
Merchants of "One Card Alliance" can enjoy all member resources. For example, alliance merchants A, B, C and D each have 500 original members. After being upgraded to a free card electronic member, four companies enjoyed it, and the number of members in each company quadrupled. One card link, mutual promotion between businesses, so that the turnover of each business doubled.
Moreover, the "All-in-One Card Association" encourages merchants to contribute their own members through the way of rebate for members' consumption. For example, after a clothing store of a certain brand upgrades its original 2,000 members to card-linked members, when these 2,000 members spend money in card-linked merchants outside the clothing store, they will be rewarded with 1-2% of the consumption. Assuming that all members have spent 500 yuan, the clothing store can obtain the following additional income: 500 yuan× 2000 members = 1000000 yuan×1%(2%) =10000 yuan -20000 yuan/month. And they are all pure profits, and the alliance merchants do not have any cost.
Wu Jianming said that in this business model, not only the shortcomings of traditional membership cards and loyalty cards are solved, but no one will suffer, and everyone will benefit: merchants have won double the number of members and a large number of repeat customers by offering certain discounts, and the turnover brought by developing members has been greatly improved; Consumers are exempted from all kinds of troubles of membership cards, and consumption not only has discounts, but also rebates, which are really affordable; As an intermediate platform, "All-in-One Card" extracts some profits from consumers' consumption as operating expenses.
According to statistics, in 20 1 1 year, the transaction scale of China's online shopping market reached 773.56 billion yuan, accounting for 4.3% of the total retail sales of social consumer goods. Although the online shopping market is developing rapidly, it is not difficult to see from the transaction statistics that offline consumption is still the mainstream, accounting for 95.7% of the total retail sales of consumer goods. Bringing offline high-quality merchants into the e-commerce trading platform can provide consumers with good quality and low price goods, and at the same time make profits while consuming. Merchants can get a large number of members and extra income without affecting profits. This brand-new marketing model really deserves everyone's attention. Perhaps, the era of no card is really coming.