Morality: Abide by morality, be loyal and filial, and be benevolent: the people are rich and the country is strong.
Deyu concept: honest quality, professional service and creating value.
Deyu's mission: to create value for customers with honest character and professional service, and to be a socially responsible dealer in precious metals investment.
Deyu Vision: The First Brand in China Precious Metals Industry
Deyu spirit: respect for morality, innovation, honesty and Excellence
Deyu service: professional, dedicated, efficient and convenient.
Deyu values: teamwork, gratitude and responsibility, all of which focus on the interests of customers.