Among them, Whirlpool (China) is the main product of Rongshida at present, and its predecessor is Rongshida Sanyo, which is a joint venture between Rongshida Group and Sanyo. Now it has been acquired by American Whirlpool, but it still retains relatively high state-owned capital.
Extended data:
Royalstar Group is a well-known household appliance enterprise group in China. Its product line covers white goods, black goods, small household appliances, new energy, auto parts, packaging, electric bicycles, solar water heaters, new building materials and other industries. Royalstar Group owns "China Famous Trademark" and "China Famous Trademark"-"Royalstar-Royalstar".
In 2006, the brand value of "Rongshida" was appraised by China Brand Research Institute as more than 2.6 billion yuan, ranking 54th in the list of the most valuable well-known trademarks in China and among the best in the white goods industry in China. 2065438+In March 2004, Rongshida Group established "Rongshida Pin Guan House" to build a one-stop home life museum with comprehensive home building materials and kitchen and bathroom appliances.
In the past 20 years' development, Rongshida Group has successively established joint ventures and cooperation with many well-known large enterprises at home and abroad, and * * * has established nine joint ventures, among which Hefei Sanyo is the first joint venture listed enterprise of household appliances in China; 6 Chinese-funded enterprises and several strategic cooperative enterprises.
The production and sales of its leading products, washing machines and refrigerators, have been in the top three and top ten positions in the industry. Rongshida Group has established an unconventional development strategy. While steadily developing its main business, it focuses on investing in high-tech projects with broad prospects, such as auto parts, new energy and new household appliances. On the other hand, give full play to the great impetus of the brand, quickly extend the product chain to solar energy, kitchen and bathroom appliances, building materials and other fields, and expand the coverage of the brand. It has formed a new pattern of sustained and steady growth of main business, rapid rise of diversified industries and extraordinary development.
In the list of China 1000 largest industrial enterprises published in 2005, Rongshida ranked 34th in the home appliance industry. The goal of Rongshida Group is to achieve an annual output value of 654.38+042 billion by the end of the 11th Five-Year Plan.
Rongshida Group was founded in the early 1990s.
199265438+On February 30th, the first "Rongshida" brand washing machine was rolled off the assembly line, marking the official birth of the "Rongshida" brand. The following year, Rongshida Group launched the slogan of "Rongshida, the trend of the times" and mentioned "zero-defect production" for the first time, which quickly rose in China household appliances industry and went to the whole country.