1. Pre-emptive positioning: Pre-emptive positioning refers to the enterprise's efforts to make its own product brand enter consumers' minds first and seize the first position in the market when positioning advertisements. Experience has proved that the long-term market share of the first brand that enters people's minds is much higher than that of the second brand, and this relationship is not easy to change.
2. Strengthening positioning: Strengthening positioning means that once an enterprise becomes a market leader, it must constantly strengthen the impression of its products in the eyes of consumers to ensure its first position.