(Disclaimer: The copyright of this content is taken from the micro-information platform sale5 1 Marketing Alliance. The legal dispute about copyright has nothing to do with me)
When we communicate with customers by telephone, we can't see each other, so this appeal will be more reflected in your voice and your wording.
Just one thing we should pay attention to, although we can't see each other on the phone, it doesn't mean that our body language won't affect the appeal, because your body language will affect the appeal of your voice.
Use your voice effectively.
A strong voice appeal will make your customers accept you and like you quickly, which will greatly help you to establish instant affinity. From the perspective of communication elements, the appeal of sound comes from three aspects: voice characteristics, your wording and your body language.
The main factors of sound characteristics are enthusiasm, rhythm, tone, intonation and volume.
active
A positive attitude will make your voice sound positive and energetic.
A positive attitude is not only important for telemarketing, but also for any form of sales. A positive attitude in telemarketing will form a positive behavior. Positive means that whenever you call a customer, or a customer calls you, you should think in a direction that is conducive to sales and promotes sales progress.
In fact, many times, all our negative thoughts are caused by our own pressure on ourselves, but in fact, we don't need to do so at all. Therefore, if you used to face customers negatively, from now on, face every customer you meet with a positive attitude, and you will find that miracles will really happen!
enthusiasm
There is no doubt that enthusiasm can infect customers! It is a natural process for both sides to have enthusiasm when meeting customers. But in telemarketing skills, it is difficult to do this. Many of us are full of energy when we meet and talk with customers. Even if we talk for a long time, it is easy to feel tired on the phone. Therefore, it is not too difficult to generate enthusiasm, but it is difficult to maintain a high degree of enthusiasm at any time all day. But it's no wonder that the endless phone calls one after another, coupled with the pressure of work, are not difficult to understand. How to always maintain a high degree of enthusiasm on the phone?
Call for a while and rest for a few minutes;
Drink a cup of your favorite drink;
Walk around and exercise;
Take a deep breath.
rhythm
The appeal is also reflected in the rhythm of speech. On the one hand, rhythm refers to the speed of speaking, on the other hand, it also refers to the speed of responding to the questions spoken by customers. Talking too fast may make customers unable to hear clearly, thus making customers lose interest; And speaking too slowly often leads to a lack of passion.
In addition, the response speed to customers is also very important. If the response to the customer is too fast, for example, the customer says, "The main purpose of this matter is …", then the salesperson says, "I know, your main purpose is …" Because the salesperson knows what the customer will say next, he interrupts the customer! This situation will send a message to customers, that is, they don't care about customers and don't listen carefully. Note that at this time, we are in no hurry to answer questions. Of course, it should not be too slow.
hue
When talking to customers on the phone, the tone used is also very important. The tone should be neither supercilious nor supercilious. Just don't let customers feel that we are begging them, such as "look, this matter depends on you". This Nuo Nuo-only tone will only give customers a negative impression, which is not conducive to establishing a professional image. Imagine: which expert is asking for help? ; Of course, we don't want customers to think that we are domineering, such as: "You don't know our company? ! "
note
Don't intone too high. If it is a male voice, the deep, powerful and rich voice will be more attractive. Especially the male voice should not be too sharp or too girly. At the same time, the use of intonation should be rhythmic.