Values: honesty, dedication, cooperation and innovation.
Corporate vision: Building a World-renowned Yellow Rice Wine Brand
Enterprise spirit: honesty-oriented, making wine with heart and pursuing Excellence.
Business philosophy: dedication, caring service and creating demand.
Employment concept: people-oriented, morality first, having both ability and political integrity.
Learning philosophy: Learning ability is competitiveness.
Enterprise tenet: treat customers sincerely and create value.
Report to the society and create wealth.
Enze employees, self-achievement