Second, Belle's styles are diverse, with "comfort, simplicity, professionalism and maturity" as the mainstream, and there are also many trendy, fashionable and avant-garde. And with the popular price, high-quality products and honest service, it has established its own distinctive brand image, which has been quickly loved and supported by consumers in just a few years. According to the monitoring statistics of the retail market of national key shopping malls, Belle has been the top seller of leather women's shoes in China for three consecutive years since 2000. ?
Third, Belle International's footwear business has fallen sharply. Since the fourth quarter of fiscal year 20 14, same-store sales recorded a continuous negative growth in the third quarter of/kloc-0. In February this year, Belle International issued a profit warning for 20 16, and predicted that the profit for 20 16/20 17 would decrease 15%-25%.
4. The consortium led by Hillhouse Capital Group and attended by Yu Wu and Fang Sheng, executive directors of CDH Investment and Belle International Holdings Limited, announced that it had put forward a privatization proposal to Belle International, with a total recommended purchase price of HK$ 53,654.38 billion. At this point, the first half of Shoes King Belle International, which was listed on the Hong Kong Stock Exchange in 2007, ended and started the second journey of entrepreneurial upgrading and transformation. Win the critical window of transformation and development.
Extended data
1. Among the top brands in the domestic leather shoes market in 2008 10, six brands belong to the group, namely Belle Belle (first), Teenmix teenmix (second), Tata Tata (fourth), Staccato (sixth), Senda Senda (seventh) and. The core brand "Belle Belle" has been ranked first in women's shoes sales in China for 13 years, and it is one of the most famous footwear brands in China, and has won many honors such as "China Famous Trademark".
Secondly, Belle takes the French word "beauty" and specializes in making fashionable leather women's shoes and producing men's shoes. The main customers are middle-income urban white-collar workers aged 20-40. Belle has a variety of styles, with "comfort, simplicity, professionalism and maturity" as the mainstream, and there are also many trendy, fashionable and avant-garde. And with the popular price, high-quality products and honest service, it has quickly won the love and support of consumers in just a few years.
3. If Belle International can integrate with Xindu and make use of the rich experience of Gaoling and CDH in operation and digital transformation, it will be a win-win result. At the very least, in the tide of industrial upgrading, it got the opportunity and help to try and ushered in the window period of transformation. Predictably, a well-known brand, after years of wind and rain, still has the hope of revitalization, which is something to be thankful for.
References:
Baidu encyclopedia-belle woman's shoe
References:
Phoenix. Com- Gaoying Capital Group took the lead in acquiring Belle Generation Shoes King, which may turn around.