Changhong, founded in 1958, is a brand of Sichuan Changhong Electric Appliance Co., Ltd., located in Mianyang, Sichuan. After years of development, Changhong has become a diversified and comprehensive multinational enterprise group integrating the production, sales and service of R&D, television, air conditioner, refrigerator, IT, communication, network, digital, chip, energy, commercial electronics, electronic parts, household appliances and new flat panel display devices, and has gradually become a 3C integrated product and service provider with global competitiveness and influence.
Based on the enterprise tenet of "employees' satisfaction, customers' satisfaction and shareholders' satisfaction", Changhong has always been committed to creating a happy experience to meet consumers' needs, and constantly creating value for consumers with the innovative spirit of always being the first and the high-quality 3C consumer electronic products displayed in the world, which has become the driving force for people to change their lives.
Corporate Culture of Changhong Brand
1, the core concept of Changhong corporate culture
Changhong generally advocates the corporate culture of "dedication, co-creation and enjoyment", respects user orientation, pursues rigid performance, adheres to honesty and pragmatism, is willing to innovate and cooperates with teams. To build a passionate and energetic staff and a leading cadre team, Qi Xin will work together to promote the transformation and upgrading of enterprises, making them better and stronger.
2. Employee satisfaction is the cornerstone.
Respect employees, rely on employees, and provide a stage for employees to realize their self-worth. Establish employee development mechanism and incentive mechanism, persist in doing practical things for employees, guide all employees to innovate and create, and enhance the value of individuals, teams and enterprises.
3. Customer satisfaction is the core.
Grateful and innovative, creating more value for users by providing high-quality products and services; Sincere, * * * win-win, and build a sustainable industrial chain ecosystem with upstream and downstream partners.
Reference to the above content: Baidu Encyclopedia-Sichuan Changhong Electric Co., Ltd.