General situation of Ningbo Boyang Group

Boyang Holding Group, formerly known as Yongfeng Cloth Factory, was founded in 1958, and is the forerunner of China textile industry. As a demonstration enterprise of Ningbo textile industry reform, after more than ten years' development, it has become a comprehensive group company with billions of assets, 16000 employees, involving two major industries of home textiles and clothing, three major projects of real estate, commerce and industrial investment, and holding more than 30 enterprises. Boyang is positioned as an "excellent brand operator" and an "excellent investor". In recent years, many acquisitions and reorganizations have been completed, and the development of enterprises has maintained a steady and sustained growth momentum. In 2005, Boyang acquired the largest local textile enterprise with more than 6,000 employees in Suzhou, Anhui Province, the national traffic radiation center, established its own controllable and efficient textile fabric and home textile production logistics distribution base, expanded other related industries, and opened up the upstream and downstream industrial chains of the textile and garment industry. At the same time, the investment sector of the Group's business has also advanced rapidly, and significant progress has been made in real estate, commerce, tourism, finance and other fields. Real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui Province in 2006, specializing in the development and operation of commercial real estate; In Ningbo, Bona International, a high-grade office building with 28 floors above ground and 2 floors underground invested and developed by the company in Yinzhou Central District, was sold out in two days after its opening at the end of 2009. And in He Yi Road, the only luxury goods gathering place in Ningbo, it acquired the Golden Wangpu, and the established Boyang Investment Building became the industry landmark of the diamond business circle; The Boyang Home Textiles Headquarters Building in the Jiangbei Gateway Area has also entered the construction stage, and the second phase of the1100,000 square meters exhibition hotel has also entered the concrete implementation stage. Finance: As a sponsor, the company established the only pilot small loan company in Haishu District, focusing on securities, futures and equity investment. Investment field: In 2006, the company controlled the Shenlong Canyon Scenic Area, which is known as "the highest waterfall in China" and located in Lishui, Zhejiang; In 2009, Longquan Dolomite Scenic Area was acquired, and all the scenic spots were awarded the title of National 4A Scenic Area. The company plans to make it the leader of Lishui, Jinhua and Quzhou and become one of the most important tourist destinations in the Yangtze River Delta. With the development trend of expanding business lines and rapid agglomeration of scale effects, the brand operation management of Boyang Group is also colorful. Boyang Group owns 12 popular brands of home textiles and garments. Tang Shi, the main clothing brand, has successfully become the first-line brand of young casual clothes in China, and Boyang Home Textiles has also become a well-known brand in the domestic home textile industry, ranking among the "Top 500 Most Valuable Brands in China", with a brand value of 3.497 billion yuan in 2009. In recent years, Boyang Group has been operating well, and its sales revenue in 20 10 is expected to exceed10 billion yuan. Boyang Holding Group has more than 2,000 specialty stores and more than 3,000 sales outlets in China. Among them, Boyang Home Textiles and Yidian, the largest home textile store in Ningbo, opened in June 2009. With their prime location and outstanding storefront image, they have formed the brand image of high-end home textiles in the minds of many consumers. Since 20 10, Boyang Home Textiles has made great efforts to govern, adhered to the development idea of taking brand power as the core competitiveness of enterprises, and made great efforts in brand transformation and company reform. In the first half of 20 10 and six months before the reform, the net growth rate of Boyang home textiles was as high as 1 10%, which created a miracle in the development history of Boyang home textiles brand and even industry. Boyang Home Textiles has a professional channel team of more than 100 people, and provides franchisees with continuous and effective business guidance and personal service with the "three-in" working mode of "in store, on the road and in hotel". At the same time, a product research and development center has been established in Shanghai, with 45 leading designers and pattern designers in the industry, which provides a strong guarantee for the establishment of the style and tonality of Boyang home textile products. From the rapid improvement of performance to the steady improvement of employees' salary, Boyang Home Textiles has completed a brand-new transformation in constant changes. It is believed that the listing plan in three to five years will not be an unattainable dream, and the establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Bo foreigners.