What if the company has no business?

It has been closed for half a year, indicating that the enterprise is also facing a serious survival crisis. A dynamic and competitive enterprise will not fail for a long time. No business shows that your products or services have not been trusted and selected by customers, indicating that the company's market competitiveness has been lost, indicating that the business management model of the enterprise has not adapted to the market demand. \x0d\ Therefore, it is imperative to find out the main reasons for the lack of business (through communication with original customers, analysis of internal meetings of the company, diagnosis with consulting companies, etc. ), and then quickly make adjustments. In this process, we must maintain good communication with the team to avoid or reduce the loss of key personnel. \x0d\ It's really depressing to encounter such a thing, but you didn't say it in more detail, so I can only say it roughly: 1. As a boss, you must stick to it and don't lose heart. \x0d\2。 Communicate with customers to find out the company's shortcomings. \x0d\3。 It is very important to pool resources to get the first customer, even if profit is not the first consideration. \x0d\ No business for half a year, the most urgent time! Now everything should be centered on sales! \x0d\ for product sales. Product is the foundation of all marketing strategies and the starting point of sales. If we want to increase sales, we must first find products suitable for this area. Another is to classify products: first, basic products are the products with the largest sales volume in the region and the main source of our sales volume; The second is the core product, which is the competitive advantage of the future region. Now this product is in the growth stage, but the future will definitely be the focus of competition; The third is shielding products, which are our products aimed at competitors and are mainly used to attack their core products and basic products. Therefore, we need to sell basic products and core products. The basic products are mature products in this area, and we can increase sales through promotion. We must promote core products, and the core operation of the terminal can increase sales. We also need to sell new products. If the company has new products suitable for the region, we will also make great efforts to promote them, which is also the focus of future promotion. \x0d\ seek channel sales. Channels are divided into: first, mature channels, which are the long-term operation channels of our company and the main source of our sales. We should maintain this area to prevent competitors from infiltrating, and constantly consolidate the market and expand sales through sales promotion and promotion of new products; The second is the growth channel, which is the core channel of the future sales growth source and the channel that was not paid much attention to before. For these potential channels, we should increase investment and strive for rapid sales growth; The third is a blank channel, which may be a channel with small sales volume and little growth potential, and the second is a channel that may not be discovered by everyone. This kind of channel should be evaluated, and the potential channels should be developed in the future, so the sales of blank channels will increase rapidly. Three possibilities are channels that the company hasn't had time to develop. We should open this channel as soon as possible. \x0d\ for terminal sales. Any product must be sold through the terminal, and we should operate the terminal scientifically. For the terminal, we can be divided into two parts: one is the core terminal, which sells a lot. We must maintain these terminals through promotion, display, stacking, store recruitment, pop, in-store promoters, increasing visits, etc., and maintain these terminals in various ways. The second is the growth terminal, which is in the growth stage, but there will be a large number of terminals in the future. We should support this kind of terminal and let it grow rapidly. Third, don't give up on dispensable terminals, but don't invest too much, which will not contribute much to sales. Seek management and sales. Having a strong and United business team and dealer team is the greatest guarantee for sales promotion, and a group of business teams with ideas and rich practical experience is the company's greatest wealth. Good management ability of dealers is also the key to increase sales. Making a reasonable plan, system and good team culture can bring earth-shaking growth to sales. For dealers, we are divided into several categories: first, dealers with ideas and strong execution, and we should vigorously support such dealers, who are important sources of sales in our region. Second, dealers who are disobedient and do the right thing with the company. For this kind of dealer, let's see if we can change it. If we can't change it, we will gradually replace it. If we can change it, we prefer to change it, because the cost of changing a dealer is far lower than that of changing a dealer. Third, we should give him more guidance and find ways for dealers who want to develop but have no idea. If such a dealer can find a way for him, the sales he brings you will definitely exceed your imagination. \x0d\ Ask a competitor about the sales situation. We should always pay attention to the movements of our competitors. We should not only take the initiative to attack, but also learn to defend. We should stop competitors from all aspects, from channels, from terminals and through product lines. This strategy should be analyzed according to the specific market and specific competitors. In this strategy, there is a premise that if we are better than our competitors, then we will take a combination of attack and blocking, and we will launch a frontal attack. If we are weaker than our competitors, what we need to do is not to play hardball. What we have to do is misplaced marketing, misplaced channels, misplaced products, misplaced terminals, and looking for opportunities in dislocation, which is in the case of disparity in strength. If we are weak, but the strength is not much different, the strategy we adopt is to follow and innovate. In following, we should carry out category innovation, channel innovation and terminal strategy innovation, and also be good at grasping the opponent's shortcomings and focusing on attack. \x0d\ Check the sales volume. We should always check the market and find out the problems in it. There are reasons for the decline in sales, reasons for the lack of sales growth, and reasons for the increase in sales. We should find out the market problems and opportunities. Make a decisive decision and carry it out. This is the foundation of our promotion. There are many enterprises, and it is often the problem that appears for a long time and can't be solved before it is discovered. It's getting late. \x0d\ Change the sales volume. The market has been changing. We should always pay attention to change. Change means opportunities and threats. Look for opportunities from changes, such as competitors suddenly changing dealers. This is our chance, and we should take advantage of it to break through. Another example is the change of environment and consumption habits, which can bring opportunities. We should seek sales from opportunities. \x0d\ Ask the dealer about the sales volume. For a dealer, he operates more than one brand, and the funds, warehouses and personnel are limited. If you want to increase your company's sales, the first thing to do is to squeeze the dealer's resources, so that he has no energy to invest in other places and increase inventory, also to put pressure on him. Without pressure, the dealer has no motivation. Another is to constantly formulate marketing strategies, so that dealers are always busy, constantly looking for things to do for him, taking up the time of his business team. The time of the dealer's business team is the most precious, so we should seize their time to promote our products. \x0d\ Demand sales depend on speed, and demand sales depend on execution. To do something, we must be resolute and thorough. Pay attention to speed to win, and sometimes the brave win when the two armies meet. Pay attention to speed in distribution and promotion, make appropriate plans and speed up the progress, which is also an important step to increase sales.