2. Implement deep distribution, establish the idea of decisive battle for the terminal, and guide dealers to directly operate the terminal market in a planned and focused manner.
3. Comprehensive use of product, price, channel, promotion, communication, service and other marketing strategies to form a strong marketing synergy.
4. In terms of market operation, it embodies "two highs and one difference", that is, it should adhere to the principle of "operation differentiation, high price and high promotion", foster strengths and avoid weaknesses, and embody unique operational characteristics. The determination of manager Li's marketing ideas, fully combined with the actual situation of the enterprise, is not only informative and operable, but also keeps pace with the times and embodies the innovative marketing spirit. Therefore, in the previous annual sales plan, he played a good guiding role.
sales target
Sales target is the starting point and destination of all marketing work. Therefore, scientific and reasonable sales target formulation is also the most important and core part of the annual sales plan. So, how does manager Li set the sales target?
1. According to the sales amount of the previous year, determine the sales amount of the current year according to a certain growth ratio, such as 20% or 30%.
2. The sales target is not only reflected in each specific month, but also responsible for people, quantified to people and subdivided into specific markets.
3. Weigh the relationship between sales target and profit target, and be an operation marketing talent. The specific performance is a reasonable product structure, and the product sales target is subdivided into products at all levels. For example, according to the ABC classification of enterprise instant noodle products, Manager Li positioned the product structure ratio as A (high-priced, image-profitable products): B (low-priced, low-profit products): C (low-priced, strategic cannon fodder products) = 2: 3: 1, so as to better control the relationship between product sales and profits. The determination of the sales target gives manager Li an object to sprint, and also provides a basis for the tracking of his sales target, which is conducive to the smooth achievement of the sales target.