Brief introduction of Shanghai Children's Broadcasting Choir

Shanghai Children's Broadcasting Choir was founded in 1956, which belongs to SMG Shanghai Oriental Broadcasting Co., Ltd. It is the oldest children's choir in Shanghai. The choir not only cooperated with many famous music groups at home and abroad, but also visited more than ten countries and regions such as the United States, Spain, Hungary and South Korea. Known as "Nature from the Far East" by the European media, it has won many international awards and enjoys a high reputation in the world chorus. Shanghai Oriental Broadcasting Corporation (ERC) is a large-scale media enterprise under SMG, engaged in SMG broadcasting production business, as well as large-scale concert and event production and children's training. SMG has 12 broadcasting frequency, 15 TV channels, 15 digital TV pay channels, 10 newspapers and magazines, as well as new media platforms such as IPTV, mobile TV, network video and Internet TV. The business covers content production, media operation, interactive communication, live performance, home shopping, cultural and media industry investment and other fields, and actively expands across media and regions to build a complete industrial chain. With its strong strength and long-term cooperation with the strongest partners in China, it has successfully introduced world-class giants such as talent show, Mamma Mia and American Idol. Shanghai Oriental Broadcasting Co., Ltd. is responsible for the program production and industrial development of seven sets of frequencies and the advertising business of twelve sets of frequencies. The local listening market share is as high as 93.4%, radiating to East China.