Blue Ocean Strategy-The concept of "deep communication" was formally put forward! The introduction of a new concept has brought about the subversion of network communication. When the marketing circle is discussing the effect of online advertising, Blue Gate uses the communication characteristics of the Internet and interpersonal communication theory to make customers not only achieve high exposure at low cost, but also make customers' positive word-of-mouth increase significantly!
Become attached to Nissan! To evaluate the quality of an advertising company, it is very important that its customers grew up with Nissan for three years. From the construction and operation of Nissan official website and Club to the sub-website construction and online marketing of all models, Blue Gate and Nissan have created many classic cases and won one award after another.
"Use the mouse to sell cars!" Today, the power of the Internet is becoming more and more obvious. With concentrated audience, strong purchasing power and high loyalty, it has become a must for businesses. Based on the in-depth service to the automobile industry, Lanmen has proposed a set of industry solutions, providing seamless links from brand building to terminal sales for Internet media, and making online marketing play a key role in the automobile marketing process.
Multi-field development, in addition to the automobile industry, Lanmen is committed to multi-field development and cooperates with international customers such as Procter & Gamble, Heinz, Yida, Watsons and Samsung. Blue door's service field extends to fast-moving consumer goods, electronic products, daily chemicals and other fields.
"Blue Gate Marketing Tool-Blue Gate Tool" is a company focusing on accumulation and research. While serving customers, we will set up a special department to carry out continuous professional technology application research and interactive marketing tool development research. From network application to system application, from media research to data monitoring, from club marketing to SNS system, Blue Gate has special tools and rich practical experience, which can realize professional customized services.
In the past four years, we have successfully built more than 200 interactive marketing activities and won more than 20 industry awards: a strong team with a winning interactive marketing background and strong support, as well as rich experience and reputation.
A good foundation ensures that one can succeed in everything he does.
Blue Gate has experienced the precipitation of years. Blue Gate is not a website construction company or an advertising agency, but an integrated marketing consulting company with its own unique marketing tools and application software development strength. Blue Gate uses innovative Internet application technology, e-mail, wireless Internet platform, broadband technology and blue gate marketing tools to provide customized interactive marketing solutions through digital technology to help customers tap more potential business opportunities. Therefore, what Blue Gate provides is not a planning case, but an interactive marketing solution from brand building to sales terminal.
What can we do?
We are tailoring a set of online marketing tools and solutions for our customers.
1. Location Marketing: The establishment of enterprise information portal based on user-centered theory is based on the guidance of user-centered theory and experience design. We provide customers with not only a website, but an overall strategy from architecture, user interface design, background technology and operation.
1, brand official website construction and operation
2, product website construction and operation
3. Construction and operation of active websites
4. Interactive creative design
5, e-commerce platform construction
6, enterprise marketing platform construction
Second, deep communication: deep network communication based on Pn theory.
According to different customers' own suggestions, we provide targeted communication schemes, realize accurate and in-depth communication effects based on the Pn theory of Blue Gate, and make the head-to-head input-output ratio reach the optimal configuration.
1, network public opinion monitoring maintenance
2, the network crisis public relations
3. Planning and purchasing of online media.
4. Online community promotion platform
5. Enterprise E-DM marketing platform
6.SEM marketing
7. Tourist behavior analysis system
Third, CRM.
The customer relationship management we provide includes three levels of services.
1, Customer Management (Customer Management):
A) database construction
B) data cleaning
C) data mining
D) quantitative and qualitative data research
E) customer model construction
2. Customer relationship management:
A) Develop a customer communication strategy that is coordinated with the overall marketing objectives of the enterprise;
B) Integrate and manage all customer contact points, including call center, SMS, network, email, WAP, etc. Through all-round three-dimensional communication with customers, deepen brand impression, enhance the interest and intention of potential customers, and enhance the loyalty of old customers;
C) All communication activities are based on the database and follow the principle of "closed loop", so that all communication activities can quantitatively evaluate the effect.
3, customer relationship marketing (customer relationship marketing): through the previous step to establish a good customer relationship, using
Good customer relationship for accurate and active marketing, the main means include:
A) Customer value scoring system: Through this system, we can find the most valuable 20% customers, and then practice the marketing axiom of "20% customers contribute 80% profits", find them and concentrate the marketing resources of the enterprise, that is, find the lever to improve the profit rate of the enterprise.
B) Social CRM: It is a solution to integrate the social customer interaction platform of BBS+SNS with the user resources obtained from traditional CRM channels, including an intelligent data integration platform. By tracking the behavior of customers on social interaction platforms (what are users doing? What do users care about? What is the behavioral motivation? .....), and effectively integrate all users' social behaviors into the CRM database, drill and gain insight into the data of social CRM intelligent platform in multiple dimensions, enrich customer attributes, enable enterprises to gain in-depth insight into customers, then conduct customer value evaluation and customer model establishment, and finally serve the precise marketing of enterprises.
C) Black box of customer communication: based on customer segmentation, push customized content and conduct accurate communication (technical-assisted accurate customer dialogue).
D) mail marketing: personalized delivery based on CRM database, with high user acceptance; Monitor the whole process through the blue tool; Provide customers with self-service email marketing management console and fully transparent data monitoring, which is convenient for customers to send their requirements at any time and monitor the results in real time.
E) data marketing: data leasing; Design and implementation of marketing activities; Quantitative monitoring of blue tool results.
Through the above CRM services, our goals are:
1, half of the advertising fee was wasted, but I don't know which half.
2.20% of high-value customers contributed 80% of the profits.
The cost of developing new customers is six times that of retaining old customers.
The above classical proposition, in short, is the relationship between enterprise marketing cost and income.
The ultimate goal of CRM is how to maximize the market input effect per 1 minute and improve the marketing efficiency of enterprises.