I. About Guizhou Alcohol
Guizhou Liquor (a product of Guizhou Liquor Industry Co., Ltd.) is located in the hinterland of the magical and beautiful Xingyi Wan Fenglin Scenic Area and the most beautiful peak forest at the junction of Yunnan, Guizhou and Guangxi provinces in China. The winery originated from Xingyi winery in 1950. The "Guizhou Liquor" developed by the company sold well in the north and south of the country in 1983, which was a great success. Won the titles of "Guizhou Time-honored Brand" and "Guizhou Top Ten Famous Wine" for many times, and was selected as the first batch of 4A-level ecological brewing enterprises in Guizhou Province in 2020.
Two, Guizhou alcohol ten years 200 billion market value plan
From August, 2065438 to August, 2009, Guizhou changed ownership of Jiangsu Variety Group, and in February the following year, it welcomed its new head, Zhu Wei. On the day of taking office, Zhu Wei revealed the company's future development goal to the outside world in the form of an open letter: Guizhou liquor industry will take about ten years to build 2-3 national brands including "Guizhou liquor" and 10 provincial famous liquor brands, thus forming a brand-new liquor group with a market value of 200 billion yuan. After the completion of the first ten-year goal, Guizhou liquor industry will be used as the basic platform to participate in and promote industry integration on a larger scale, in a deeper degree and on a larger scale. However, Zhu Wei is quite confident in this plan. In March of this year 15, Zhu Wei expressed his attitude towards the plan of "200 billion market value in ten years" in today's headlines: "My attitude towards all these criticisms is: accept it with an open mind and never change it-I don't intend to modify a word of the development goal of" 200 billion market value in ten years ",and time will answer you for me."
In a word, the brand structure and enterprise structure of liquor industry are far from solidified, especially the arrival of the mobile Internet era, which provides a very fertile and rich soil for business model innovation. The possibility of overtaking by liquor enterprises in the backward stage, such as Guizhou liquor industry and Zhijiang liquor industry, has greatly increased.