Brand Marketing of Multinational Corporations

TNC electrician is a typical brand developed from OEM transformation. In 2008, TNC Safety Electrician timely adjusted its business strategy, developed its own brand, and started the brand road with the cooperation of its brand consultant marketing planning agencies. In that year, the sales volume of private brand reached 65.438+0.2 billion RMB, up 42% year-on-year. Through the investigation in Guangzhou, Beijing, Shanghai, Chengdu and Chongqing, TNC electrician found that the two core elements that consumers are most concerned about are "durability and safety". TNC electrical products adopt the fourth generation steel frame structure technology, which has three characteristics: automatic door protection, metal installation bottom plate, safe grounding and anti-static, and has laid a good functional value for TNC electrical brand.

Combining the purchasing factors of TNC consumers and the functional characteristics of TNC products, TNC Electrician refines the benefits of brand value into: guaranteed high-quality life. And put forward the "fulcrum, start the world" brand promise. The consumption orientation of TNC safety electrician is engineering procurement, buyers aged 25-35, people aged 30-50 who need new house decoration, decoration companies and interior designers. Generally speaking, the final consumers are young people. Young people often have a show-off mentality and pay more attention to the display of fashion beauty and unique personality. TNC electrician enterprises put science and technology in the first place and manufacture high-quality products with leading technology and equipment.

Therefore, TNC's advertising screen invited Thomas Welsh, an internationally renowned Swiss designer, as an image character, and blue was the main image tone. Blue is a cool color, representing science and technology and modernity, which fully embodies the scientific and technological style of TNC products. The designer Thomas Welsh's unique deep and calm temperament not only embodies internationalization, but also adds points to TNC's scientific and technological route. The whole picture is full, uniform in color and infectious. TNC terminal materials all adopt uniform tone, uniform font and uniform color to assist modeling and deepen image recognition. Its visual impact makes TNC terminal performance stand out in the industry and highlights its differentiation. Auxiliary shape is a digital and artistic symbol of light, which means light, future and hope. It is also a symbol of technology. It has distinctive industry characteristics, strong visual recognition and visual impact. It is the finishing touch of the whole cool tone, which makes the whole picture full of vitality and movement.