Why is the price of the same car and auto trade shop much lower than that of 4S shop? Is it reliable?

In addition to 4s stores, auto trade companies are also the choice of many consumers. The reason is that the car price is lower, and the reason for the low price is simple-why should I buy you? ...

The business model of auto trade company is different from that of 4s shop. Small companies only have pre-sales and no after-sales, which is basically a one-shot sale, and the input cost is very low, which is also the reason why the price is lower than that of 4s stores. There is no other way to accumulate word-of-mouth. Only through low prices can people be attracted. You can also buy the same product with twice the effort. Only by spreading word-of-mouth can you have customers.

Of course, auto trade companies will not make money, and buying a car will make a certain profit. The price of the partner will always be lower than the reserve price that the average consumer can talk about, but the difference is not big; The main profit point is the rebate of insurance companies. Every time a cooperative insurance company sells one, it will return it to the dealer at more than half the cost. This is where the real money is made.

Auto trade companies mainly earn money from insurance companies, and 4s stores can make money without letting go. After all, too much manpower and material resources are invested, which is the difference. If you know how to buy a car, you can choose auto trade, because sometimes you have to pick up the car in different places, and there is no guarantee that the car will not be flawed. If you are careful, there is no problem for your reference.

Generally speaking, there is little difference between buying a car in an auto trade shop and buying a car in a 4s shop, except for the price gap. Both of them can enjoy the warranty and three-guarantee service normally, and can also be repaired and maintained normally in the local 4s shop. It can only be said that most auto trade shops are reliable, unless you meet unscrupulous merchants. In fact, even kidnappings in regular 4s stores occur from time to time, and consumers still need to pay attention to themselves, leave more evidence and study more.

Finally, I would like to remind you that if there is a quality problem in buying a car in an auto trade shop, you must communicate with the 4s shop that sells vehicles. At the same time, be sure to bring the staff of the auto trade shop to the 4s shop for claims or rights protection, which will save some unnecessary troubles.