In fact, for corporatized operation, Super League has basically followed Fortebo's business model, and Super League is basically under the control of the Football Association. The chairman and general manager are personally "appointed" by Xie Yalong, and "electing the board of directors" is just a formality. In the first "election", Nan Yong became the chairman and Lu Feng became the general manager. Xie Yalong didn't give any explanation. He even thought at a meeting that "Super League"
After the establishment of Super League, the two general managers from Qu to did not bring great changes. From investment promotion to brand promotion, the model of Fortebo company was followed at that time, and the team of Super League company was copied from Fortebo company, which determined that Super League company would not have innovative ideas and specific development ideas, and the decline of investment promotion of Super League was inevitable.
Then there was the title dealer "streaking" in 2005. 1994 after the professional league, there was no title dealer for the first time. Since then, it has become the biggest pursuit of the Super League in the next few years to find a title dealer at all costs. The lack of "streaking" has become the last fig leaf for Xie Yalong to manage the league, and even at the expense of lowering its reputation, the title fee has been reduced from 80 million yuan to 30 million yuan.
In the contract signed by Jinwei Beer in 2007, there was a renewal clause of "1+ 1", "the title fee in the second year can be renewed by 20% on the basis of the first year's contract", but Jinwei Beer first formally notified the China Football Association and Super League Company to suspend the implementation of the 2007 contract text on the grounds that "SASAC refused Jinwei's sponsorship". Subsequently, before the start of the league, the title negotiation was urgently started again and the title fee was won at the original price. Jinwei skillfully saved the "20%" price increase in the original contract and became the winner, while the psychology of the Football Association and the Chinese Super League Company to get the title business was well used by their opponents.
Only change can "have a bright future"
At the latest meeting of Super League, the related operation measures after the 2009 Olympic Games were decided. Regarding the league plan after the Olympic Games, a complete 2009 Super League plan jointly created by China Football Association, League Department and Super League Company was quietly introduced in May. In this 2009 Super League plan named "Building the most advantageous sports marketing platform in the post-Olympic period", seven important contents of "Great potential of Super League in the post-Olympic period" and its future development are particularly emphasized.
This report is considered to be of guiding significance to the Chinese Super League in the next two years. At the same time, it can be clearly seen that Xie Yalong's Olympic core strategy and many operating talents of Super League companies have to stay away from the Olympic Games. Now that the Olympic Games is over, there is little hope left by Xie Yalong. People in the football circle, including investors, have high expectations for the improvement of the domestic league environment in the future. They all believe that the domestic football industry will still have a bright future under the influence of internal and external forces. The latest news is that the Football Association has been cheated by Blatter's nephew's company again. Business model of CBA
In the annual CBA league, the league Committee is the highest authority, above the CBA league office and club. The club also aims at profit, but judging from the current income situation, the club advertises to its subordinate companies through the team, and there is no substantial profit. Their business scope includes: ticket sales (all the ticket income goes to the club, the advertisement on the back of the ticket), on-site advertisement (two advertisements designated by Fang Ying and limited in time), and jersey advertisement (any logo or font should not exceed 26×8 cm).
Clubs cannot use the club logo for profit, and have no right to make and sell souvenirs. The advertising business beyond the scope of the club's investment promotion is operated by Fang Ying Company, the management operator designated by chinese basketball association. Chinese basketball association receives benefits from it every year, and gives certain advertising returns according to the league ranking of the club every year. (The champion team is between 3.5 million and 4 million yuan, and the average team is around 2 million yuan)