Global Strategy of Phoenix Publishing Media Group

20 12 At the London Book Fair in April, Phoenix Media International London (Limited), the first overseas subsidiary of Phoenix Publishing Media Group, made its debut. 20 1 10 In August, Phoenix London launched the first overseas digital printing base in China. One year later, at the 20 13 London International Book Fair, the business of Phoenix London Company rapidly expanded from printing and international cultural exchange activities to publishing.

2013 On April 15, Du Xiang Publishing Company, a subsidiary of Phoenix Publishing Media Group, made its debut on the opening day of the London International Book Fair. On the same day, the company signed the first business contract with the famous Scala Publishing House in Britain, and announced that it would jointly publish a 50-volume large-scale series "Seeing China Culture from the Museum", which marked the official entry of Phoenix Publishing Media Group into the British publishing industry.

Sydney, vice president of Phoenix Publishing Media Group, said at the London International Book Fair that Phoenix's ambition is not only to be a first-class publishing media group in China, but also to become a leading international publishing group and an important force on the international cultural map in the near future.