What is the enterprise's strategy? What types of policies are included?

Enterprise strategy is the general name of all kinds of enterprise strategies, and it is an overall and guiding plan to formulate long-term goals and achieve them, which belongs to the category of macro management.

From the analysis of strategic environment, enterprise strategy includes basic strategy, growth strategy and defense strategy types;

From the perspective of enterprise strategy, it includes the following three aspects:

1, company strategy,

2. Competitive strategy. 3 functional strategy