China Merchants Bank will keep pace with the times, create brilliance with shareholders and customers, and build a century-old store worthy of customers' trust and steady development.
1. Brief introduction of China Merchants Bank logo:
1. Take the initials C, M and B of China Merchants Bank as the basic design elements, and take the internationalization and modernization of China Merchants Bank as the design concept.
2. The "M" shape of the visual center is solid and powerful, which symbolizes the development trend of China Merchants Bank's comprehensive expansion of domestic and foreign markets.
3. The shape of "B" is formed by adding a horizontal line below "M", which, together with the parallel rays full of speed, forms a graphic implication of sailing at sea and smooth funds; Seven parallel rays represent the original seven shareholders of China Merchants Bank, conveying a clear affinity and the times.
4. The standard color is red, which represents vitality and enthusiasm, symbolizes the business vitality and service enthusiasm of China Merchants Bank, and is full of internal motivation and positive attitude towards the market.
5. The whole emblem embodies the enterprising spirit and the power of change of China Merchants Bank, and conveys the corporate philosophy of China Merchants Bank that "changes with you". The bank emblem and China Merchants Bank's own corporate and cultural characteristics are perfectly integrated and deeply interactive.
Two. Brief introduction of China Merchants Bank:
1. China Merchants Bank is the first state-owned joint-stock commercial bank wholly controlled by an enterprise as a legal person in China. Established on April 8, 1987,/kloc-0 was founded by China merchants group co., ltd, a central enterprise in hong kong. It is the fifth largest bank in China and one of the eight guarantees for China financial stocks in Hongkong.
China Merchants Bank is headquartered in Futian District, Shenzhen. On April 9, 2002, China Merchants Bank A shares were listed on the Shanghai Stock Exchange. On September 8, 2006, China Merchants Bank began its public offering in Hong Kong, issuing about 2.2 billion H shares and raising HK$ 20 billion. It was listed on the Hong Kong Stock Exchange on September 22. The net capital exceeds 290 billion, and the total assets exceed 4.4 trillion. There are 1 13 branches and 943 sub-branches in Chinese mainland 1 0/0 cities, 1 branch-level franchisees (credit card centers), 1 representative offices, 2,330 self-service banks and/kloc-0 in Hong Kong.
In addition, Chinese mainland owns CMB Financial Leasing Co., Ltd. and China Merchants Fund Management Co., Ltd., holds 50% equity of China Merchants Cigna Life Insurance Co., Ltd., and owns Wing Lung Bank and CMB International Finance Co., Ltd. in Hong Kong.
The development goal of China Merchants Bank is to become a leading retail bank in China. 1In July, 1995, the one-card bank card was launched.1In September, 1999, the first online bank in China, Netcom, was launched, which became a widely used online payment tool for many enterprises and e-commerce websites, and promoted the development of e-commerce in China to some extent.
4.20 15 On April 2, China Merchants Group Co., Ltd. planned major events. In order to ensure fair information disclosure, safeguard investors' interests and avoid abnormal fluctuations in the company's share price, the company's shares were suspended from trading on April 3, 20 15 upon the application of the company. 0 16 In August, China Merchants Bank ranked 39th in "Top 500 Chinese Enterprises in 20 16".
Three. Services of China Merchants Bank:
1. Debit card: It can be divided into one card and golden sunflower card, and has the functions of fixed deposit, multi-deposit, multi-currency and multi-function.
2. Credit card: a credit card in the form of chip and magnetic stripe, which has all functions such as overdraft and integral.
3. Golden sunflower financial management: a comprehensive financial management service system for individual high-end customers, covering liabilities, assets, intermediary business and financial consultants.
Four. Company logo:
The font of China Merchants Bank is "Fresh Steamed Bun", which was written by Mr. Esheng Qin, then the chairman of Guangdong Calligraphers Association and 87 years old, in 1987. Mr. Esheng Qin (1900 ~ 1990) is good at both writing and writing, especially studying the Treasure Monument, a famous monument in the Eastern Jin Dynasty, and once wrote Ten Treasures, which is particularly fascinating.
Therefore, anyone who knows a little about calligraphy will find that the word "China Merchants Bank" and "Xianbaozi Monument" are similar to forcing Xiao. The word "China Merchants Bank" written by Esheng Qin has won the charm of "Treasure Monument", but it is stronger and more energetic than it. The four words are childish, simple, bureaucratic, noble and full of personality, which makes people unforgettable.
The logo of China Merchants Bank was designed by Shenzhen Han Jiaying Design Co., Ltd.