Over the past two years, the brand influence of Yunnan green food has been expanding with the breakthrough of "creating a brand".
When wild mushrooms in summer are sought after by the whole country on Taobao, when Yunnan tea garden becomes the destination of punching cards in spring, when the slogan of "three roses and one cake" is a household name, when various seasonal fruits enter every household in China with the live broadcast of e-commerce ... "Green food brand" is showing its charm on the consumer side, shining beautiful Yunnan.
At the end of last year, Yunnan's "Green Food Brand" 10 Famous Brand Exhibition Center appeared in the waiting hall of kunming changshui international airport. Yunnan's specialty commodities, mainly tea, Chinese herbal medicine, fresh fruits and vegetables, flower products and nuts, are well received by customers.
Carrying out the selection of "famous enterprises and famous products" for green food is one of the important measures for the provincial party Committee and government to implement the "green food brand" strategy. Since 20 18, the provincial party committee and government have chosen to commend 10 famous products, 10 top 100 enterprises and 20 innovative enterprises, as an important starting point for building a world-class "green food brand". In the past three years, the Provincial Department of Agriculture and Rural Affairs has selected "10 excellent products" and commended 90 enterprises for 100 products. The products rated as "10 excellent products" have been greatly improved in product sales, brand value and market share after cultivation. The Provincial Department of Industry and Information Technology selected "10 Top Enterprises" and "Top 20 Innovative Enterprises", and * * * 53 enterprises were awarded honorary titles. A number of leading enterprises such as Carlsberg Beer, Jiahua Food and Menghai Tea have developed rapidly and played a leading role in the green food industry. Yunnan Flower Cake and Dayi Tea have become well-known commodities.
The data shows that the first batch of "10 excellent products" won the prize in 20 18, and the sales growth rate has reached 30% to 50%. The operating income of "10 Top Enterprises" and "Top 20 Innovative Enterprises" increased at an average annual rate of 16%, accounting for 20.3% of the food industry enterprises above designated size in the province.
Through the selection and commendation, the brand awareness of green organic production and green agricultural products production in the province has been promoted. Yunnan Yunling Fresh Food Agriculture Development Co., Ltd. has become the largest organic vegetable production enterprise in China at present, and its income has increased substantially, from the previous monthly sales of several million yuan to the current monthly sales of more than 20 million yuan.
In 20 19, Huaping county vigorously developed mango industry on the basis of "one county and one industry". In this context, Lijiang Huapingjin Mango Ecological Development Co., Ltd. has developed rapidly, integrating mango planting, fine mango sales and e-commerce, constantly improving the added value of products, increasing brand influence and increasing mango puree, frozen fruit slices and dried mango production lines. The company has radiated 48,000 mu of local mango base.
In the "Top Ten Medicinal Materials" selection activities, in 20 18, Yunsanqi brand Sanqi, Xumeide brand Gastrodia elata, Yunquan 1 brand Yunnan Paris, Nancaotang brand Dendrobium candidum gold bar, Jinlong brand Erigeron breviscapus, Dianqi brand Poria, Weixi angelica. 20 19, "Qidan" brand notoginseng, "Leopard Seven" brand notoginseng, "Tengyao" brand Periplaneta americana, "Lv Wan" brand aloe powder, "Pinhutang" brand Dendrobium, "Dianji" brand Bletilla striata, "Jinlong" brand erigeron breviscapus and "Yang Ke" brand.
According to reports, Yunnan Provincial Chinese Herbal Medicine Planting and Breeding Industry Association and other departments plan to cultivate and launch the "Top Ten Yunyao" with planting history, unique technology and quality advantages in three to five years from this year, "making it a business card of Yunnan medicinal materials and transforming it into an economic advantage."
"The in-depth implementation of the green food brand will definitely enhance the influence and market share of Yunnan's high-quality agricultural products, constantly promote the green food enterprises in our province to become bigger, stronger and better, and finally build the Yunnan brand into a well-known brand in China and even the world." Yang Weiping, director of the Market and Informatization Department of the Provincial Department of Agriculture and Rural Affairs, said