TCL refrigerator is the general name of refrigerator products under TCL refrigerator, and its brand name is "TCL". This series of products mainly include TCL brand refrigerators, washing machines, freezers and so on.
I. General introduction
TCL Household Appliances (Huizhou) Co., Ltd., one of the pillar industries of TCL Household Appliances Industry Group, was established in 1998. Mainly undertake the research and development, production, sales and service of TCL brand refrigerators, washing machines and freezers. The department has more than 3,900 employees and more than 2,000 marketing teams.
Second, research and development and production.
In 2004, TCL Group and Toshiba set up a refrigerator washing machine joint venture company in Nanhai. This cooperation will enable TCL to enjoy Toshiba's product development technology and manufacturing management experience in the field of ice washing. At the same time, TCL has also strengthened its own productivity construction, invested and established independent R&D and refrigerator and freezer production bases in Qingdao, and invested and established independent R&D and washing machine production bases in Cixi and other places.
On April 2013 17, TCL plans to invest 7 billion yuan to build a first-class ice-washed home appliance industrial park in Hefei, Asia, which is grandly launched! Join hands with first-class R&D design teams in Germany, Asia Pacific and domestic first-class ice washing manufacturing management team to build world-class R&D design and industrial manufacturing capabilities in an all-round way, focusing on the research and development of intelligent, energy-saving and high-end healthy refrigerators and washing machines; It is estimated that the annual output of refrigerators and washing machines will be 4 million units each, with an annual output value of more than 20 billion yuan.
Third, market performance.
Since 2008, TCL white goods have seized the opportunity and laid a solid foundation. The overall business development speed is amazing, the sales performance has increased substantially, and the sales scale has been rising, with an average annual growth rate of over 40% for five consecutive years. In 20 12, TCL white goods rose against the trend, with a year-on-year increase of 42%, ranking first in the industry and becoming the leader in the growth of domestic ice washing industry. In the past five years, the overall market share of TCL white goods has increased five times, and the overall sales scale has jumped to the forefront of the industry, becoming a shining growth star in the ice washing industry.
As a brand that has made rapid progress in the reform of household appliances, TCL Baidian adheres to the market-oriented market concept and insists on winning through channels. We have successively launched the "A single spark can start a prairie fire plan", "Thousands of counties and towns project", "Channel strategy" of specialty stores and "Top 100 thousand households" customer promotion projects, implemented refined management and operation mode of channels, comprehensively developed and maintained channels, and continuously deepened and strengthened channels. Realize the sustainable growth of channels at all levels, build a first-class channel in the ice washing industry, realize the cooperation between manufacturers, achieve mutual benefit and win-win results, and share the growth joy of TCL ice washing. 2013-1-June, the overall sales performance of TCL white goods continued to maintain a good growth momentum, with the overall sales exceeding 2 million units. TCL refrigerators and washing machines increased by 39.66% and 44.42% respectively, which continued to lead the industry growth.
Fourth, memorabilia
1 and 1998, TCL group not only separated the white goods industry from color TV sets and became an independent business unit, but also raised the white goods industry to one of the three leading industries.
2. In 2003, the sales of TCL white goods in 2003 increased by 40% over the previous year. Among them, refrigerators increased by 56% and fully automatic washing machines increased by nearly 90%.
3. On June 5438+065438+ 10, 2004, TCL will join hands with Toshiba to enjoy Toshiba's existing refrigerator and washing machine technology achievements, and TCL will be able to launch internationally leading refrigerator and washing machine products simultaneously with Toshiba.
4. In 2004, TCL and Jiangxi Jingdezhen Industrial Investment Company jointly established TCL Household Appliances (Jingdezhen) Co., Ltd. By the end of 2005, TCL had applied for 57 white goods patents, including 4 invention patents, 2 utility models1and 32 appearance patents.
In 5.20 12, the domestic sales outlets of TCL Multimedia and TCL Household Appliances (White Power) Group increased from more than 1 10,000 last year to 30,000, among which the number of TCL brand stores will increase from 800 in 201/kloc-0 to 3,000.
6.20 13 The groundbreaking ceremony was held in Taohua Industrial Park, Feixi County, Hefei. The foundation stone of this project marks the official launch of TCL high-end ice washing production line project.
Functions and technical advantages of verbs (abbreviation of verb)
1, top-level energy-saving technology, constant temperature lock cooling and low power consumption.
Using Henneke foaming machine imported from Germany, the foaming was completed in vacuum environment, and the foaming layer was more uniform, the thermal insulation coefficient was lower, and the density was far lower than the industry standard. The foam layer has good thermal insulation performance, and the thermal insulation performance is improved by 8%, which can completely block the mutual penetration of cold air inside the refrigerator and external environmental heat.
2. Optimize the energy-saving software to make the cold distribution more reasonable.
Computer simulation design of refrigeration system, through intelligent software, simulates the actual operation state of refrigerator, establishes a three-dimensional model, and optimizes the length and pipe diameter between refrigeration components by combining fluid mechanics analysis, load distribution and air circulation, thus effectively improving refrigeration efficiency and saving energy.
For the same compressor, the lowest power consumption of TCL energy-saving refrigerator is 0.25kw/24h under the optimized combination of foam material matching, negative pressure foaming technology, three-layer multi-airbag door seal, refrigeration system layout and LED cold light source electrical system.
3, accurate temperature control, wide variable temperature system
TCL precise temperature control system adopts intelligent dynamic refrigeration technology, and five temperature sensors directly hidden in each temperature zone can sense any subtle changes in the internal temperature of the refrigerator in time. It can accurately set the temperature in the box to "degrees", automatically sense and adjust the temperature change of the refrigerator, accurately set the temperature of the food, and protect the nutrition from losing. The sensitive probe automatically senses the temperature in the box, and the central control system synchronously digitally processes and monitors, so as to rationally distribute the cooling capacity, reduce internal friction and save energy.
4, exquisite energy-saving technology, saving electricity everywhere.
FRIGUS-N new generation vacuum pumping and HC refrigerant filling equipment produced by the world-famous Italian company is selected to accurately fill the refrigerant with an error of less than 0.5g, ensuring the best refrigerant quantity, and the refrigeration system is efficient and stable, which is naturally more energy-saving. Too much or too little refrigerant will increase energy consumption. TCL refrigerator adopts advanced technology, and accurately injects the best amount of refrigerant, and the error is controlled within 0.5g The error of 2g in the industry can be seen.
5, triple cycle refrigeration system
TCL refrigerator adopts three-cycle refrigeration system: on the basis of the original two evaporators, a rear auxiliary evaporator and an auxiliary evaporator are added to realize the up, down, left and right cycle refrigeration of the freezing chamber; Refrigeration is faster, saving energy and electricity.
TCL refrigerator products popularize double-layer evaporator, freezer and liner double-layer evaporator and brand-new design, with larger heat dissipation area and more obvious heat dissipation effect, forming three-dimensional cold flow for the freezer, allowing food to reach the set temperature quickly, and the fresh-keeping effect is faster, more obvious and more natural. The evaporator is added to the bottom of the refrigerator box to increase the heat dissipation area of the product, so that the cold flow in the refrigerator is more uniform, the refrigeration capacity is more sufficient, the refrigeration is faster, and the refrigeration effect is better, thus achieving the effect of energy saving and electricity saving.
Sixth, the price advantage.
1, TCL BCD-181kz5018/liter double-door refrigerator (silver ash) Price: 1098.00.
2.TCL BCD-223KD3 223 Starlight Silver for Three-door Refrigerator Price: 1599.00.
3.TCL BCD-20 1B6 1 brushed red three-door refrigerator price: 1799.00.
4. TCL TCL BCD-192k52192+092l double-door refrigerator flashing silver price: 1398.00.
5. TCL BCD-198 KND3198 liter double-door refrigerator white gardenia price: 1498.00.
6. TCL BCD-176 Kra3176L double-door refrigerator (silver ash) Price: 1499.00.
7. TCL188kRa3188+088L Silver Ash Price: RMB 1599.00 Yuan.
8.TCL BCD-222KD3 222-liter three-door refrigerator (flash silver) Price: RMB 1499.00 Yuan.
Seven, refrigerator temperature adjustment
The inner wall of the refrigerator (TCL's) has a rotary button from 0 to 7, which is the temperature controller of the refrigerator. 7 is the coldest, it is-18 degrees. Its function is to set the temperature of the refrigerator to the temperature required for the preservation of different foods. The direct-cooling double-door refrigerator directly controls the freezing chamber, and the temperature of the freezing chamber is indirectly controlled according to a certain proportion, within the range of 4- 15 degrees.
Eight, warm tips
When choosing a refrigerator, we should not only choose good quality products, but also consider the brand's after-sales service. After all, household appliances are prone to failure after a period of use and need maintenance, so after-sales service is also a very important part.