How to treat first-class enterprises selling culture and third-rate enterprises selling products?

First of all, I have high expectations of myself, but my patience is generally limited. Today's children are well-informed and knowledgeable, and it is understandable to ask more of themselves. But it's not the same as when we were young. When we first started working, we didn't expect much, but today's children don't think so. I go to the university to recruit every year and ask them about their expectations for the future. Basically, in their view, Alibaba is not that good. It's good to expect higher, but they are not patient enough. How many people can persist under such tough conditions as Peng Zong and Ma Yun 18?