On July 20th, official website, the People's Government of Guizhou Province issued a notice on the post adjustment of Zhang Deqin and other comrades, and agreed to recommend Zhang Deqin as the director and chairman of Guizhou Xijiu Investment Holding Group Co., Ltd.
Just a week ago, Kweichow Moutai Group announced in official website that it would transfer 82% of the shares of Xijiu Company to Guizhou SAAC Holdings, and the provincial SAAC would perform the duties of investor.
According to industrial and commercial data, in July 15, Guizhou Xijiu Investment Holding Group Co., Ltd. was established, and its legal representative was Zhang Deqin. As of July 24th, the information such as the equity of Xijiu Company has not changed, and it is still wholly owned by Maotai Group.
It is worth mentioning that Zhang Deqin's duty and drinking are regarded as "comeback". 20 18, Zhang Deqin, who was in charge of the "Shuai Yin" of Xijiu Company for eight years, stepped down as the party secretary and chairman of the company. Nowadays, with Guizhou Xijiu leaving Maotai "solo flight", the discussion about its spin-off and listing in the industry is rampant. Zhang Candeqin, who returned again, led Guizhou to learn wine and recreate a "Maotai"?
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Learn to "depilate" wine.
Regarding the history of the company, official website, a drinker, gave a brief introduction: "The predecessor of Guizhou drinkers was a liquor workshop named Yin and Luo. 1952 established a state-owned enterprise through acquisition, and 1998 joined Maotai Group, which is a wholly-owned subsidiary of Maotai Group. "
In fact, before being included in Maotai Group, Guizhou was once famous for drinking. According to media reports at that time, during the period of 1993, liquor revenue reached 250 million yuan, which was equivalent to Maotai and Wuliangye at that time. At that time, Chen Xingguo, director of Xi Winery, was in high spirits and once lamented "the acquisition of Maotai".
In order to expand its scale, Chen Xingguo even once expropriated more than 5,000 mu of land and built a "Hundred Miles Wine City" with a loan with an annual profit of nearly 10 times. But in the end, due to financial problems, the debt was too high and went bankrupt.
From 65438 to 0998, Xijiu joined Maotai Group and became a wholly-owned subsidiary of the latter. 20 10, Zhang Deqin became the person in charge of the company. With the rapid development of the first Maotai-flavor liquor industry, Xijiu began to promote Maotai-flavor liquor and gradually developed from a regional brand to a national famous brand. In 2020, the sales scale of Xijiu reached 654.38+0.03 billion yuan, a year-on-year increase of 365.438+0.3%. It is the largest maotai-flavor liquor enterprise except maotai.
According to public information, the scientific products of liquor are mainly high-end maotai-flavor liquor, with the cellar series as the core single product. Brewing products mainly include Maotai-flavor Junpin series, cellar series, diamond series, Luzhou-flavor series and franchise series. The company adheres to the strategy of "big single product", and takes cellar 1988 as the core big single product, which has been promoted in the national market since 20 10. In 2020, the sales of wine cellar 1988 was nearly 5.8 billion yuan, up 45% year-on-year, accounting for 56% of the total sales. Golden Diamond Wedding Wine was launched at the end of October/Kloc-August, with the market price of 300 yuan -500 yuan, which is the second highest market for Maotai-flavor wine. In 20 19, the company launched a new product, Junpin Xijiu, at a price of 1399 yuan, which contributed to the high-end price of 1000 yuan.
After the decision to "depilate", Xi JIU also acted frequently in capital operation. Tian Jian App shows that in July of 15, Guizhou Xijiu Investment Holding Group Co., Ltd. was established, with legal representative Zhang Deqin and registered capital of 3.75 billion yuan. Its business scope includes investment activities and asset management services with its own funds and enterprise management with its own funds. According to the information of shareholders, the company is owned by the State-owned Assets Supervision and Administration Commission of Guizhou Provincial People's Government 100%.
According to the announcement of Maotai, by the end of 20021,the net assets of Xijiu Company were110/600 million yuan, accounting for 4.85% and 235.222 billion yuan of the net assets of Kweichow Moutai at the end of 20021.