Does Zhongan Insurance endorsed by Zhang Guoli pay legal liability?

No need. Generally speaking, the spokesperson does not need to bear joint civil or criminal responsibility for it. If the spokesman speaks rashly without knowing it, the advertisement of the speech is considered as false advertisement; Only when there is a problem with the endorsement of related food and medicine can the responsibility of the star be investigated. At present, our country has given the most stringent requirements to products involving consumers' life and health, and even the spokesperson can be held responsible for false propaganda, but for other products, the responsibility of producers and operators is mainly held accountable. In addition, if social organizations, other organizations and individuals recommend commodities or services to consumers in false advertisements or other false propaganda related to consumers' lives and health, causing damage to consumers, they shall be jointly and severally liable with the operators who provide the commodities or services.

1. Recently, Publicity Department of the Communist Party of China issued the Notice on Comprehensive Management in the Field of Culture and Entertainment. The circular calls for further strengthening industry management. Increase the punishment for illegal and immoral artists, and prohibit bad artists from moving back. Standardize celebrity advertising endorsements.

2. On the website of China Banking and Insurance Regulatory Commission, I found the "Tips on Beware of the Risks of Celebrity Endorsement of Financial Products", which mentioned that the information of financial products is highly asymmetric and professional. If the spokespersons themselves do not distinguish the qualifications of endorsement products and do not understand the risks of products, there may be the risk of misleading publicity. When choosing financial products or services, consumers should not blindly believe in celebrity endorsements, but should treat the products or services endorsed by celebrities rationally.

3. Advertising law restricts the spokesperson's behavior. Contemporary orators who violate the corresponding laws and regulations may face civil liability in addition to administrative punishment. "While the relevant departments impose heavy penalties on illegal enterprises, they will also impose corresponding penalties on those illegal spokespersons.

Article 38 of the Advertising Law

Advertising spokespersons shall make recommendations and certificates of goods and services in advertisements based on facts and in accordance with the provisions of this Law and relevant laws and administrative regulations, and shall not make recommendations or certificates of goods or services that they have never used.

Article 56 of the Advertising Law (in part) violates the provisions of this Law by publishing false advertisements to deceive and mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services. Advertisers shall bear civil liability according to law. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.

Advertising agents, publishers and spokespersons who design, produce, act as agents, publish or make recommendations or certificates knowing or should know that advertisements are false shall be jointly and severally liable with advertisers.