It is the airline with the largest number of transport planes, the most developed route network and the largest annual passenger traffic in China. It has 8 holding companies in Xiamen, Henan, Guizhou and Zhuhai, 20 branches in Xinjiang, North China and Beijing, and 23 domestic sales offices in Hangzhou and Qingdao.
Company/enterprise culture
The visual identification system of China Southern Airlines Group Co., Ltd. consists of five parts: logo, Chinese and English standard fonts, standard colors, mascots and auxiliary graphics. They are the core of information transmission and image recognition of the whole enterprise, thus establishing the basic visual image of the enterprise. All visual communication and performances of China Southern Airlines should strictly follow the usage methods specified in this manual, so as to establish a complete and unified corporate image.