The main purpose of live broadcast of various enterprises is to attract audience traffic through live broadcast, show the audience the recent trends and brand image of enterprises, and finally promote the realization of traffic. Therefore, the choice of live content should also be aimed at attracting the audience to watch, establishing the corporate image and enhancing the audience's willingness to buy.
After determining the content, the next thing to do is to realize a high-quality corporate live broadcast from the technical level, so that the live broadcast content can be smoothly conveyed to as many viewers as possible.
The first step to realize enterprise live broadcast is to select the appropriate acquisition terminal:
For indoor live broadcast:
If there are high requirements for image quality and special effects, such as corporate product launches, live broadcasts of large-scale celebrations, etc. , it is recommended to use professional live broadcast equipment.
If you want to be quick and easy to use, or mainly play computer operations and multimedia files, you can use the PC live client to initiate live broadcast.
For outdoor live broadcast:
If you want to carry out high-quality outdoor live broadcast in a weak network environment, such as the outdoor marketing activities of enterprises or the live broadcast of visiting customers, you can use 4G backpack as the live broadcast collection terminal.
If you want to carry out mobile live broadcast conveniently and quickly, you can use mobile phone live broadcast, but the quality of live broadcast is greatly affected by mobile phone and network.
The second step is to choose a high-quality live broadcast publishing platform.
Compared with entertainment live broadcast, the style of corporate live broadcast is more formal and serious, and the requirements for live broadcast quality and safety are stricter. Therefore, corporate live broadcast should choose a professional corporate live broadcast platform.
High-quality enterprise live broadcast platform can provide one-stop live broadcast technical support for enterprises, so that enterprises with zero technical foundation can quickly realize ultra-clear and low-delay unlimited live broadcast quality, and obtain perfect video copyright protection, comment interactive control mechanism and personalized brand setting function of live broadcast pages.
The third step is to promote and attract audiences.
In order to make the enterprise live broadcast truly achieve the effect of powder increase, in addition to releasing the live broadcast itself, it is necessary to do a good job of publicity and promotion before and after the live broadcast. For example, you can share live links on various social media and corporate websites, and do a good job of interacting with the audience during the live broadcast to attract audience participation.
This work not only requires the live broadcast host to have good hosting and interactive skills, but also requires the enterprise live broadcast platform to provide sufficient technical support. A high-quality enterprise live broadcast platform should not only make the live broadcast content available on all terminals such as mobile phones and computers, so as to make full use of the fragmentation time of the audience and expand the audience, but also provide rich audience interaction functions such as sharing channels, instant comments and likes for enterprises to help enterprises effectively increase their powder through live broadcast.