In the process of continuous innovation, Haier Group has always adhered to the main line of "people-oriented" development. Zhang Ruimin, the founder and honorary chairman of Haier Group, put forward the mode of "one person and one person in one".
Haier Group always pays attention to the user experience and keeps pace with the times. From a small collective factory that is insolvent and on the verge of bankruptcy, it has developed into an ecological enterprise that leads the Internet of Things era. Among the most valuable global brands of BrandZ 100, it has been rated as the only eco-brand of Internet of Things in the world for three consecutive years. Haier has three listed companies, and has established a global development and innovation system of10+n.
Haier's products and services cover refrigerators, washing machines, water heaters, air conditioners, televisions, kitchen appliances, and some smart home and home entertainment products. In addition to providing diversified products, Haier also pays attention to service and is committed to providing rapid response, professional maintenance and high-quality after-sales service. Haier's products and services have won the trust and recognition of consumers around the world.
brand introduction
202 11February 7th, 20021(the 8th1) ranking of "Top 500 World Brands" was announced. Haier was selected as one of the 18 top 500 brands in the world, ranking 37th in the world and the top three brands in China for five consecutive years.
2021September 17, the fifth leading forum of "one person, one person" was held in Qingdao. At the forum, Kaidu Group, the world's leading insight and consulting organization, joined hands with Saide Business School of Oxford University, a century-old top university, and Harvard Business Review, an authoritative academic media known as "managing the Bible", to launch an "eco-brand certification system" to the world.
The system is jointly formulated by the three parties, and carries out case studies and pilot verification on the eco-brand practice of Haier Group and other enterprises. This means that the eco-brand initiated by Haier, a new paradigm initiated by China enterprises in the fourth industrial revolution in the world, has a mature landing path, and there will be a standard for enterprises to follow and a way to go in the process of eco-brand construction.
The above contents refer to Baidu Encyclopedia-Haier