Nowadays, real estate sales have diversified. In addition to the traditional developer's own marketing, another mainstream method is that the real estate sales agency is generally responsible for the sales task of a development project. So how should developers choose a real estate sales agency? Here are some suggestions:
1. A reasonable company structure should include not only the sales department, but also the planning department, information sorting department, market research department, information collection department and economic analysis department. So at least there must be a market research department, a planning department and a sales department.
2. Have a complete knowledge support structure. At present, the real systematic real estate marketing has not been established. At least we should support the planning from the aspects of talent structure and professionalism. Of course, a good plan needs real things from the market. For example, it should include economics, real estate, marketing, advertising and architecture. The above personnel constitute the planning department personnel.
3. Must have good operating procedures, and be able to study the market in place. First, macro, including the whole country; Of the whole city; Of the whole society; The second is microscopic, including competitive real estate (external conditions such as construction area and apartment type); Product positioning; Customer selling points, real estate prices, etc. When doing market research, the study of some details directly affects the later sales methods.
4. Mature market experience (practical experience) ① Bidding is just one of the ways to choose an agency, not necessarily the best way. An important aspect is to examine the real estate it has done. Because the agency's bidding scheme will be affected by bidding factors, it will deviate from the real sales ideas. ② It is necessary to examine whether it has certain market foresight. Lack of foresight will lead to slow real estate sales, lack of vitality and sustainable development. Therefore, we should attach importance to its forward-looking suggestions. (3) Investigate its innovative consciousness. Investigate its innovation ability and innovation suggestions through details.
5, there must be rich customer resources, there are two types of customer resources to buy a house. First, users, that is, buying a house for their own use; The second is to invest in customers, namely speculators.