Introduction of iqiyi film company

On July 201April 17, iQiyi announced the establishment of a film company and officially entered the film industry. This is the second video website to set foot in the movie market after LeTV. According to the plan, iQiyi will join hands with domestic and foreign film companies to launch eight films in the coming year, one of which is a Hollywood film. According to 1 iqiyi, after the film company is established, it will open up all O2O (from online to offline) industrial chains of movies, such as online purchase of movie tickets, online games, development and online sales of derivatives, and monetization of movie online copyrights. In addition, iQiyi Film will jointly launch Baidu iQiyi crowdfunding plan with Baidu Wallet and Baidu Financial Center to further open up the * * * winning ecology of "Internet-Finance-Movie". Gong Yu, founder and CEO of Aiqiyi, explained that the role of Aiqiyi Pictures is a film company, and its core business is publicity and investment. It is both a film company and a company that works for the film industry. Gong Yu said that in order to make the operation of Aiqiyi Film better meet the needs of the Internet, the company finally chose Yansong Li, general manager of the original Internet value-added service department within Aiqiyi as the president of Aiqiyi Film. 1 Ma Dong, chief content officer of Aiqiyi, also said that Baidu and Aiqiyi's own data accumulation can already predict the box office in advance by analyzing the behavior of netizens on the whole network, and its accuracy rate is gradually approaching 80%. Film derivatives will also become the key development areas of iQiyi films. Gong Yu specifically mentioned that iQiyi Film will pay attention to the development of film derivatives. "In the past, images, stories and characters in film and television works were derived from online games, costumes, toys and other products, but the producers did not profit from them.