Mission is the value of the enterprise, and vision is the ideal goal. For example, a hero in a film and television drama said that "it is my mission to eliminate violence and build peace, and my wish is to be a hero like Yang Guo". Soldiers will say that the mission is to defend the country and the vision is to make the motherland rich and strong. The same is true for enterprises. In addition, it is necessary to distinguish between the mission of the enterprise and the mission of the brand. The mission of enterprises is mostly at the industrial level, and the mission of brands can only be consumer-oriented.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.