Zuo Hui died suddenly. Where will Shell go from here?

Zuo Hui, the godfather of real estate agency who has been doing difficult and correct things.

The economic business acceptance company of my two houses, Chain Real Estate, was also the only real estate company in that era. At that time, the release of high-quality chain resources was a major decision to reshuffle the self-innovation industry, with great difficulty and resistance. On the commercial road, from offline to online, Chain Home and Shell are committed to exploring the possibility of improving the basic services of real estate with the mission of "dignified service, better life", and have set a market value of 380 billion shells on their own road.

Where did the shells go?

This morning, CICC released the research report "CICC- Shell-Baker". The United States-stick to the left and resolutely do the difficult and correct things-210521",still maintaining the buy rating. That's a good answer

As can be seen from the annual report, the second-hand housing economic business has become the second largest main business. After more than ten years of precipitation, the trust of customers has become the most valuable part of the company. That part takes a long time to precipitate, and how many business models in this society are so impetuous that the spirit can be passed down. This is the reason why the market value of Shell exceeds that of many real estate companies, and it is also the reason why US stocks opened 10 points lower yesterday.

Peng Yongdong, co-founder and CEO of Keke Holding Co., Ltd., which started business with Zuo Hui, sent a farewell speech today. Peng Yongdong said that he is so firm, ambitious and passionate about this industry and our great motherland. He once said that the fate of business operators in our time is to do the hard work behind fireworks and really improve the quality of basic services.

"The spirit of the Old Left will always inspire us, unswervingly adhere to permanence and unite to do difficult and correct things for the development of the new housing industry!" Peng Yongdong stressed.

I believe that the culture left by Lao Zuo is a correct value, so I borrow the title of Admiralty again, "Long-term leftism, resolutely do difficult and correct things."

Shells, you can do it.

Yesterday (May 20th), Keke Holding Company issued an obituary. Zuo Hui, founder and chairman of Shell, died of illness at the age of 50. But before he conquered, he died, and the heroes cried on their coats from then on. It seems that the people I admire can't escape this fate. Even if there was a high-light moment in Keke Holding Company last year, the unicorn's chain home network was still round D of 20 17.

At the same time, it also profoundly reflects the current situation of business owners' management companies in China. What should we rely on? What if it's just people and no one? If you don't depend on people, then why do we all do the same thing? You can flourish, but I can only go with the flow. To put it bluntly, many people's business management ideas just stay in the technical stage.

Zuo Hui is a clever man. With the development of chain home, he completely reversed the bad reputation of real estate agents, and also devoted himself to solving the contradiction between people's growing needs for a better life and unbalanced development. On the basis of chain home, he launched the platform of Keholding Company to actively enhance the consumption experience.

Moreover, the project that Zuo Hui started his business for the first time and successfully earned the first bucket of gold was the property insurance agent. I was still waiting for him to reverse the current situation of poor reputation of insurance agents again. Unexpectedly, his obituary was missing. Three minutes of silence.

As for the future of the shell, it is actually very simple, mainly depending on the initial heart of the heir and the pace of the times. If I'm lucky, my heart is still there. It is estimated that the chain can by going up one flight of stairs and realize Zuo Hui's last wish; If anything is missing, the ultimate fate of the shell can only be the end of selling. So what was Zuo Hui's original intention? Insist on doing the hard right thing.

The above are purely personal opinions, and the pictures and data (if any) on which the analysis is based are all from the Internet. If there are similarities, it is normal. This analysis does not form the basis of trust, recommendation or trading.

I used to think that the North Sea was difficult for water, except Zhongshan, which was not a cloud. May your body, career, wealth and conscience be equally healthy and sustainable.

Zuo Hui has built Chain Home and Shell into leading brands in the industry. However, there are also many voices questioning whether the intermediary service fee for the sale and lease of second-hand houses is too high. I have seen some comments saying, "Zuo Hui is dead, I hope the rent will not be so high." Ke Holdings Inc adjusted the intermediary service fee for second-hand housing sales from only buyers to buyers and sellers, and the total intermediary fee was adjusted from 2% to 3%.

At present, the single house price in first-tier cities is 35 million or even tens of millions, while that in second-tier cities is almost12 million. Second-hand housing sales agency fees into the 3% era.

Response of Keke Holding Company: Since its establishment, Shell has insisted on operating according to law, improved the compliance system, and promoted the sound development of the industry with science and technology.

With the sudden death of Zuo Hui, the founder of Chain Home and Shell, the future competition between Shell and Anjuke is obviously facing greater changes. The future of this real estate intermediary platform with an annual transaction volume of trillions of yuan will be a huge question.