P&G
This year marks the 20th anniversary of global daily chemical giants entering the China market. This global top 500 enterprise operates more than 300 brands, and its products are sold in more than 60 countries around the world, covering skin care products, hairdressing products, washing care, food and beverage, baby products and so on. Commonly used brands such as Olay, Head & Shoulders, Pan Ting, Crest, Bilang, Pampers and Gillette all belong to Procter & Gamble Group.
In recent years, P&G's sales performance has been declining. In order to innovate and keep pace with the times, P&G has made great efforts to build an e-commerce brand. Recently, the amount of traditional advertisements has been reduced and the amount of Internet advertisements has been increased.
Uniliver
As another global daily chemical giant, Unilever has been selling food and washing products, such as ice cream and tea drinks. Later, Unilever founded Dove, Lux, Ponzi, Xia Shilian, Lingshi and other beauty and hairdressing brands. Interestingly, Unilever, like Procter & Gamble, started the Internet fast-moving mode, and Unilever and Ali launched strategic cooperation in cross-border e-commerce, Alipay, and Village Amoy.
Muji
As a well-known grocery brand in Japan, MUJI covers a wide range of fields, from stationery, kitchen supplies, food, to flower shops, coffee shops, housing construction and so on. Muji adopts the people-oriented concept, and its product styles are mostly simple, simple and environmentally friendly. Although trying to downplay the brand impression, it operates its own products.
In 20 15, MUJI reduced its price twice in a row, with a price reduction rate of 20%. In the case of lowering the price and keeping the quality unchanged, the sales of MUJI increased by 20% in the first half of the year.
IKEA (Sweden)
As the largest household goods and furniture brand in the world, IKEA has won the favor of consumers with its simple and practical products. Recently, the IKEA store in Hangzhou officially opened, and the sales were hot when it opened. Although there are IKEA in Shanghai and IKEA in Ningbo nearby, the IKEA store in Hangzhou is also crowded with people.
Finally, what Bian Xiao wants to say is that more than 70% of the daily chemical market in China is occupied by foreign brands, and there are few domestic brands with sales exceeding 100 million yuan, most of which are in the tens of millions level. Ding Jiayi, Little Nurse, Yuxi and other once popular domestic brands have also been acquired by foreign companies. At present, domestic brands adopt the strategy of "entering the city" to train sales staff in small and medium-sized cities.
Tubatu Online provides you with "every decoration quotation, 1-4 local decoration companies, 3 sets of decoration design schemes" and the decoration pit avoidance strategy for free! Click this link:/Zhu Ye /zxbj-cszy.php? to8to _ from = SEO _ zhidao _ m _ jiare & amp； Wb, you can get it for free ~