The type of online advertising that Yili intends to adopt.

The type of online advertising that Yili intends to adopt is emotional appeal. According to relevant public information, the advertisement of Yili milk of Yili family is an emotional advertisement. Advertisers say that Yili milk pays more attention to quality for the health and safety of family members. Inner Mongolia Yili Industrial Group Co., Ltd. (hereinafter referred to as Yili Group or Yili) was established in 1993, which is the largest dairy enterprise with the most comprehensive product categories in China. China is the only dairy enterprise that meets the Olympic standards and provides services for the 2008 Beijing Olympic Games. It is also the only dairy enterprise in China that meets the World Expo standards and provides services for the 20 10 Shanghai World Expo.