Changli County, Qinhuangdao City is located in the northeast of Hebei Province, with a total area of 12 12.4 square kilometers, 940,000 mu of cultivated land and a total population of 548,000, of which the agricultural population accounts for 80%. Changli county is not only a strong agricultural county in Hebei province and one of the first counties to expand power in Hebei province, but also the first coastal open counties in China.
Changli County is adjacent to Bohai Sea in the east, Yanshan Mountain in the north and Luanhe River in the southwest. Climate and soil conditions are particularly suitable for the growth of grapes. It has a history of growing grapes for more than 400 years. The grapes produced are sweet and delicious and are deeply loved by people. In 1970s, new grape varieties such as Cabernet Sauvignon, Cabernet Sauvignon and Cabernet Franc were introduced, and the first bottle of dry red wine in China was developed in 1979, which filled the blank of dry red wine in China.
In recent years, Changli wine industry has developed rapidly, and 30 brewing enterprises such as Huaxia Great Wall, Wang Di and Yueqiannian have emerged. The production scale of dry red wine is expanding constantly, and the wine output accounts for a quarter of the national total output, which is known as "China Dry Red Wine City" and "Bordeaux in the East".
Nowadays, in Changli, not only many farmers are integrated into the "dry red industrial chain", but also many enterprises engaged in pre-production, mid-production and post-production technology and information services. Many enterprises with technology and equipment are constantly upgrading, which has actually opened up a road of wine industry cluster based on resources, adapting to the market and innovative development. There are 8,000 farmers growing wine grapes in 70% administrative villages in the county. The main varieties are Cabernet Sauvignon, Cabernet Franc, Merlot, Longan and Chardonnay. Farmers earn about 50 million yuan a year. At present, the county has established a three-level technical service network at county level, township level and village level, with technicians 17 1 person engaged in the research and promotion of wine grape cultivation technology, including 5 1 person with senior titles. In wine brewing, there are 1 1 members of the national wine judging committee and more than 40 technicians with middle and senior titles. 200 1, Changli established a close cooperative relationship with the only wine college in Asia-the wine college of Northwest A&F University, and carried out fruitful cooperation.
From "Changli Grape" to "Changli Dry Red"
1980, when Changli people brought back high-quality grape seedlings of "Cabernet Sauvignon" from France at the price of 1 USD per plant, they only expected to develop "sunrise industry". After more than 20 years, this "cake" has been made so big that the speed of "fusion" from "Changli Grape" to "Changli Dry Red" far exceeds their original imagination.
Changli enjoys the same sunshine, soil and temperature difference as Bordeaux, a world-famous French dry red wine producing area, and is known as one of the best wine grape producing areas in the world. After years of efforts, the county government of Changli County has gradually realized that in order to make the industry develop healthily and continuously, it is necessary to improve the degree of organization so that all links in the industrial chain can operate in a standardized way. In March, 2000, Changli established the first wine industry administration in China, as well as wine grape planting association and wine enterprise association, and formulated a series of policies to promote the healthy development of the industry. The government, enterprises and farmers all have their own spokesmen, forming the same interest group, and raising the degree of organization to a new height.
The improvement of organization has accelerated the pace of industrial development. By 2005, Changli dry red wine industry has formed an industrial cluster consisting of 3 1 brewing enterprises, 50,000 mu of high-quality wine grape base and more than 40,000 farmers. Dry red wine industry has become the largest industry in the county and is listed as one of the top ten characteristic industries in Hebei Province.
Nowadays, Changli dry red wine industry is supported by both bases and leading enterprises, and has formed a complete industrial chain. A large number of dry red wine industrial clusters have been formed and radiated to surrounding counties, forming a characteristic regional economic belt. The planting area of wine grapes in Lulong and Funing has reached more than 30,000 mu, and there are dry red enterprises 15. From 1996 to 2005, the tax revenue of Changli dry red wine industry increased from 5.26 million yuan, accounting for 5% of the fiscal revenue to1620,000 yuan, accounting for 40% of the fiscal revenue.
A leap from "Changli Brewing" to "Changli Creation"
During the development of Changli dry red wine industry, many first-time experiences have proved the great role of human creativity. Since 1980s, Changli co-founded the first dry red brewing enterprise in China. Officially registered the first wine castle; Changli Liquor became the first alcoholic product protected by its origin. Established the first research and development center of the wine institute; The first national grape and wine quality testing center was established. ...
In the industrial development, Changli strives to be at the forefront of the industry, and has created a number of "first batch" and "first" by setting standards, evaluating qualifications, developing new products and cultivating new grape varieties. In recent years, Lan Zhi and other international dry red brewing enterprises and well-known domestic universities have carried out the first batch of professional and technical qualification training and assessment in China, and built a national R&D center and a grape and wine quality inspection center, which filled the domestic gap. The industry standard "National Compulsory Standard for Changli Wine GB 19049-2003" specially formulated for Changli was officially implemented. We have established talent training and technical cooperation relations with many scientific research institutes such as the Wine College of Northwest A&F University in the United States, and cooperated with OIV International Grape and Wine Organization and the University of California to build a world-class wine research and development institution. Even the training of farmers pays attention to direct integration with the international community, and often employs internationally renowned experts for high-end training.
Technological innovation promotes the development of dry red industry. Now the dry red wine produced by Changli has market advantages in big cities such as Beijing, Guangzhou and Shenzhen. Changli Maotai Wine Company grows at a rate of more than 60% every year, and it has crossed the break-even point three years after its establishment. Huaxia Company's assets increased nearly 90 times in 17, and maintained a growth rate of more than 30% in 10.
Jump from "dry red brand" to "regional brand"
In the "Business Matching" activity of the second Guangdong International Liquor and Beverage Expo held recently, Changli dry red wine with special geographical protection marks was regarded as the darling of similar wine products by domestic and foreign wine merchants.
Take the road of brand quality to promote enterprises and build famous brand groups. At present, Huaxia, Wang Di, Yueqiannian, Lan Zhi, Maotai and other enterprises have passed ISO series and HACCP (International Food Safety System) certification. Huaxia Great Wall Dry Red won the first international prize for China, and won "China Famous Brand", "China Famous Trademark" and "the first batch of wine inspection-free products". A large number of leading enterprises, such as Lan Zhi and Maotai, and even family wine castles, also strive to take the brand road. In August, 2002, Changli wine was approved as the first product of origin protection in China wine industry. At present, there are 25 enterprises and 58 kinds of products in the county that have used the special signs of geographical products of origin. This indicates that Changli wine has obtained the protection of intellectual property rights worldwide, obtained the "green pass" to enter the world market, and started a new journey of building a regional brand as a whole. The regional brand of "China Changli Dry Red" has been established.
Today, the comprehensive quality and overall level of Changli dry red enterprises are first-class in the country, with strong advantages in market expansion and enterprise management, reasonable industrial structure, rapid development of leading enterprises and sufficient stamina. This year, Changli county has planned a grand goal: by 20 10, the planting area of wine grapes in the county will reach 80,000 mu, the annual grape processing capacity will be150,000 tons, the wine output will be 10/0,000 tons, and the export volume will be10,000 tons, achieving an output value of 23.
Leap from "Grape Industry" to "Tourism"
In the "dry red city" tourism, I was influenced by the wine culture, and the wine culture tourism in Changli increased the interest of tourists. The better the wine, the stronger the taste. Since last year, the Changli wine culture tour with the main content of "tasting grapes and wine, visiting 10,000 mu of Portuguese gardens and visiting European wine castles" came into being. Once the "wine culture tour" was launched, it was immediately welcomed by tourists, and domestic and foreign tourists turned pale at the smell. Changli wine cultural tourism project has received nearly 654.38+10,000 Chinese and foreign tourists.
Enjoy the charming scenery of the vineyard and take the ten-mile grape corridor. World-famous wine grapes can be seen everywhere in the fields of Changli. Walking into the sea of grapes, the only "Cabernet Sauvignon" grape that is entitled to be enjoyed as a tribute spreads and stretches, and mature fruits hang and bend vines like agate. Strolling through the vineyards, local simple farmers will invite tourists to drink wine and share the joy of harvest with them.
Huaxia Grape Brewing Co., Ltd., which is famous for brewing "the first bottle of dry red wine in China", took the lead in launching a wine culture tour aimed at spreading national wine culture and establishing the Great Wall wine brand. At present, Huaxia Company has officially become the "first batch of industrial tourism demonstration sites in China" named by the National Tourism Administration. Entering Huaxia Company, you will embark on a journey of wine culture full of national charm and rich content. The 265,438+0 scenic spots launched here are fascinating and dizzying.
If Huaxia Company makes people feel the fragrance of a national wine industry, then Lange Winery located in the eastern suburb of Changli makes people feel the unique charm of the world's top quality wines. Lange Winery, which was built with the investment of $29.7 million by the famous Austrian entrepreneur Mr. Swarovski, is unique. The winery fully integrates the popular 3S principles of building wineries in the world, namely, sea, beach and sunshine. Adhering to the business philosophy of "good brewing and natural taste", we are committed to building a world-class winery and winery wine brand. At the same time, it also painted a strong European style for the "Changli wine culture tour".