Penguin is not a nightmare for all entrepreneurs. Yi Shu, a college student from Chengdu, used this "Big Mac" to dig a huge gold mine.
As a freshman in 2004, 20-year-old Yi Shu learned to surf the Internet and met Edwin, a Chinese American who graduated from new york University by chance. After tentatively sending an e-mail to Ed Wei, they received a reply, and they later created a blog site "Blog Library". "We did it earlier than Fang Xingdong." Yi Shu said.
During that time, Yi Shu and his partner made any American model. Although Yi Shu didn't succeed, he didn't lose heart. Then he founded the university SNS and the campus e-commerce company.
Like many inexperienced college entrepreneurs, Yi Shu's attempt ended in failure. But Yi Shu's advantage lies in her keen business sense. In 2007, Yi Shu, unable to resist the temptation of starting a business, started his journey again.
Drawing lessons from previous entrepreneurial models that are novel but can't guarantee cash flow, the main business of Li Mei Interactive Advertising Co., Ltd. founded by Yi Shu is simple: advertising for local websites. In first-tier cities, there are too many companies related to the Internet, while second-tier cities are still underutilized markets. Chengdu Business Daily alone, the annual advertising amount is 65.438 billion yuan, and the richness of this cake can be imagined.
At that time, Tencent went to Chengdu to open a local substation. Yi Shu realized that this was a big customer that Li Mei had to win. However, Tencent's condition was to pay a deposit of 6,543,800 yuan+6,000 yuan, while Yi Shu still owed tens of thousands of yuan in debt caused by previous entrepreneurial failure.
After wandering for a long time, Yi Shu came up with a solution. He found the regional director of Tencent Southwest and proposed to outsource Chengdu local station for Tencent for free. Relying on this condition, Tencent exempted the first year deposit. At that time, Tencent's performance index was 6.5438+0.6 million yuan, while Yi Shu's performance was 6.5438+0.65438+0.6 million yuan.
Tencent was also very satisfied with this result, and then Li Mei became Tencent's partner in second-tier cities such as Wuhan, Chongqing and Xi.
After all, entrepreneurship is a long-distance running, and there is not much room for entrepreneurs on the Internet. Yi Shu decided to give it a try in the field of mobile Internet. Yi Shu put the mobile Internet business in Beijing. In terms of customer selection, Li Mei only serves Tencent, Sina and other major websites.