What is the development prospect of real estate agency?

The development prospect of real estate intermediary industry is positive. According to the prospectus of Keke Holding Co., Ltd., in 20 19 years, the transaction volume of China real estate brokerage business reached 10.5 trillion yuan, and the market penetration rate was 47. 1%. In 2020, the transaction volume of China real estate brokerage business is about110.5 trillion yuan, and the market penetration rate is about 49.6%. From the perspective of sub-business, the stock room business accounts for the highest proportion.

However, in the process of the rapid development of the real estate intermediary industry, due to the lack of effective supervision measures, there are also some irregular intermediary behaviors in the industry, and the phenomenon that real estate intermediaries take improper means to obtain benefits sometimes occurs.

In the future, with the development of Internet technology and the change of policy environment, the real estate agency industry will be more transparent, standardized, professional and branded. The combination of online and offline will become closer and closer. Using the Internet to integrate marketing platform and provide comprehensive services covering the whole industrial chain is the mainstream of the future development of real estate agents.