The main business entities of the insurance market mainly include two types: one is the supplier of insurance products, that is, the so-called insurer, and the other is the insurance intermediary that provides auxiliary functions for promoting insurance transactions. An insurer refers to an insurance company that enters into an insurance contract with the applicant and undertakes the responsibility of compensation or payment of insurance benefits. Insurers can take a variety of organizational forms, the most common is the company system, so in many cases, insurers will be directly called reinsurance companies. The general insurer is a legal person, but it also exists. Natural persons are insurers, such as Lloyd's in Britain. There are many forms of insurance intermediaries, including insurance agents, insurance brokers and insurance assessors. They also have a wide range of activities, including acting as a trading medium between the insurer and the insured, helping to establish the insurance contract relationship, and as a third party independent of the insurer and the insured, handling the insurance accident appraisal, loss assessment and claim settlement entrusted by the parties to the insurance contract.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.