The core data of this paper: the present situation of shampoo and hair care products and the market size analysis of hairdressing products industry.
Classification analysis of shampoo and hair care industry
The shampoo and hair care industry is subdivided into shampoo products market, hair care products market, hairdressing products market, hair dyeing products market and hair growth products market, among which shampoo products are the main products, occupying a large share. Specific products include shampoo (liquid), hair care essence, styling water (gel), perming agent, hair dye, hair restorer and other hair care products.
Analysis of industry market structure-shampoo and hair care products have advantages.
At present, domestic shampoo and hair care products occupy most of the market share, of which shampoo products account for 39.64% and hair care products account for 33.54%. At present, the market share of hair growth products is relatively small, accounting for 12.83%. However, with the popularity of topics such as hair loss prevention and hair growth in recent years, it is expected that the share of hair growth products will increase substantially in the future.
Analysis on the Brand Status of Hairdressing Products —— L 'Oré al Paris ranks first
Judging from the top ten brands in 20021China conditioner market, the distribution of brands in conditioner market is more even than that in shampoo market, and the top ten brands belong to seven different manufacturers. Beeflower, produced by Shanghai Huayin Commodity Co., Ltd., won a high reputation among ordinary consumers with its ten-year hair care brand and low price, thus winning the first place in the market.
Market Analysis of Hairdressing Products —— Industry Growth Encountered Bottleneck
The market share of hairdressing products in shampoo and hair care industry has declined slightly in recent years, mainly because the market scale of hair care and hair growth industry has grown rapidly, and the share of hairdressing products has been compressed to some extent. Based on Euromonitor's statistics on the market size of shampoo and hair care products in China and the comparative analysis of the marketing structure of shampoo and hair care products in Personal Care Trend Report 2022 published by JD.COM, the market size of shampoo and hair care products in China is finally calculated. According to prospective preliminary statistics, the market scale of hair care products in China reached 654.38+092 billion yuan in 20021year, and the market scale increased.
Trend of hair products industry-it will grow steadily in the future
The hairdressing market has developed steadily in recent years. Due to the rapid growth of the hair care and hair growth market, the future compound growth rate of the hairdressing industry will be slightly lower than the industry average. It is estimated that the market size of China hairdressing products will reach 8.7 billion yuan in 2027.
The above data refer to the analysis report of Foresight Industry Research Institute "Market Foresight and Investment Strategic Planning of Shampoo and Hair Care Industry in China".