The core product of 1 refers to the basic utility or income of products provided by customers. Fundamentally speaking, every product is essentially a problem-solving service.
Situational product refers to the form that the core product can achieve or the specific form that the target market meets a certain demand. Situational products consist of five characteristics, namely quality' style' brand and packaging.
Expected product refers to a series of attributes and conditions closely related to the product that buyers expect when purchasing the product.
4 Extended products refer to the sum of all kinds of benefits that customers get when they buy formal products and expected products, including technical training of product manual "installation", "maintenance" and "delivery".
5. Potential products refer to existing products, including all additional products, which may develop into the potential state of future final products. Potential products point out the possible evolution trend and prospect of existing products.
6 Double-sided development, the question to be clarified at this stage is whether the product concept can become a technically and commercially feasible product.
How to understand the overall concept of tourism products? There is no unified conclusion on the concept of tourism products in academic circles. Generally speaking, there are two views: one is tourism products in a narrow sense, which equates tourism products with tourist attractions; The other is tourism products in a broad sense, that is, the concept is generalized, which thinks that eating, living, traveling, shopping and entertainment, tour guide service and all kinds of things related to tourism activities are tourism products. [2]
In a narrow sense, it can be divided into four types: sightseeing products (natural scenery, places of interest, urban scenery, etc.). ), holiday tourism products (seaside, mountains, hot springs, countryside, camping, etc.). ), characteristic tourism products (culture, business, sports and fitness, business, etc.). ) and ecotourism products. [3]
Broadly speaking, it can be understood from the following aspects:
1 From the perspective of tourist destination
Tourism products refer to all services provided by tourism operators to meet the needs of their tourism activities by virtue of tourist attractions, means of transportation and tourist facilities;
From the tourist's point of view.
Tourism products refer to the complete tourism experience that tourists spend a certain amount of time, expenses and energy in exchange.
From the point of view of composition, it can be divided into two types.
Core tourism products (original form): have the utility and value to meet the aesthetic pleasure needs of tourists;
Combined tourism product (ultimate form): The multiple value added by tourism enterprises or tourism-related enterprises around the core value of tourism products has the effect of meeting almost all the needs of tourists in the process of tourism. [4]
How to understand the overall concept of automobile products? Go to the library to find relevant books or check online, and then go to some automobile markets to learn more.
The overall concept of iwatch Apple Watch is different from any of our previous products. But we also hope that you can get a simple and intuitive interactive experience, just like using iPhone or working on Mac. Therefore, based on its small size and the characteristics of being worn between wrists, we have created a brand-new way of selecting, browsing and inputting, which finally makes Apple Watch not only unique, but also very Apple-like.
Digital crown,
Tradition is reborn to turn the tide.
Each of our new products will be equipped with an iconic input device. For Apple Watch, this device is a digital crown. Throughout history, the crown of mechanical watches has been used to adjust the time and date, as well as winding. After our re-conception, the crown has been endowed with various functions, which fundamentally solves the problem of enlarging the content on the small display screen. Here, it is unrealistic to zoom with two fingers like using an iPhone, but by turning the digital crown, you can operate flexibly and accurately without blocking your view. You can use it to zoom photos, quickly scroll through lists, enter data, or use it as a button to return to the home screen. Digital crown is an indispensable part of the Apple Watch experience.
I am familiar with new friends.
Gently lift your wrist to wake up the monitor. From this moment on, I began to experience the ease brought by Apple Watch. Watch OS makes people feel brand-new, but it will make you feel particularly familiar. It is designed around simple gestures, such as zooming and panning that you are used to. Its control is smooth and sensitive, and the arrangement of apps is simple and orderly. We even developed a new font that is easier to read. All these will make it easy for you to get started with Apple Watch.
Not just a display screen, but the core of everything.
Obviously, the retina display is the main interface for all your interactions with Apple Watch. With incredibly high pixels, numbers and words can be seen at a glance even when moving. The clarity and contrast of images and graphics are excellent, even the minute details of the rotation of the second hand as thin as hair on the dial can be clearly presented. The display screen is extremely energy-saving, which is very important for devices that are worn all day. Most Apple Watch displays are covered with a sapphire crystal mirror by laminating process. Among all transparent materials, its hardness is second only to that of diamond. Sport series is protected by strengthened Ion-X glass.
Subtle differences in touch can be distinguished in detail.
Apple Watch can not only recognize every touch, but also sense the strength, thus opening up new space for your control. There are many tiny electrodes around the sensitive retina display screen. Force Touch senses the difference between tapping and pressing through these electrodes, and then triggers a series of related reactions according to the actual situation. With Force Touch, pressing the screen hard can bring up more control options in applications such as information, music and calendar. You can also use it to select a different dial, pause or end your workout, and search for addresses in the map. Force Touch is another important new sensing function after multi-touch.
Quick view,
Concise,
Be clear at a glance.
Since the birth of the19th century watch, it has become a habit for people to look at the wrist to see the time. With Apple Watch, this habitual glance can give you more information. We have developed a quick view function, which can extract the most frequently viewed messages and make your commonly used apps more suitable for browsing on your wrist. To view relevant information, you can immediately browse the weather forecast, check the next schedule on the calendar, or find the current position on the map by sliding your finger up. You can browse different shortcut views by swiping left and right, or click one of them to open the corresponding application for details.
Attention,
Let the next arrangement be clear at a glance,
And feel more.
Because it is connected to your iPhone, Apple Watch can not only tell the time, but also give you intimate reminders according to your life and schedule. When you receive an email, a text message or a phone call, you will be notified as soon as possible, so you can choose to reply or ignore it as soon as possible. Apple Watch is always close to your wrist, so this reminder is timely and thoughtful. It will gently touch your wrist, quietly remind you of the time and place of the next meeting, the current traffic situation, and even make suggestions when you leave. You can always slide down to the notification center to see what you may have missed.
Siri，
Reaching for it has never been so easy.
Now, Siri is always at your fingertips, becoming simpler, more convenient and more responsive. All you have to do is raise your wrist, say "Hey Siri" gently, or hold down the digital crown. Whether you are dictating information, getting turn-by-turn navigation, or checking your activities, your needs will be met immediately.
We let technology
Give you more touch,
Real touch.
Inside Apple Watch, there is a small device called Taptic Engine, which is a linear actuator that can generate tactile feedback. In layman's terms, when you receive a reminder, notice, or press the display screen, it will tap your wrist. At the same time, the specially designed speaker driver will release subtle audio signals, and cooperate with Taptic Engine *** to interact with your senses, bringing a detailed and subtle experience. It allows you to find some new and intimate ways to communicate with other Apple Watch users, such as patting each other as a greeting, and even sending more personal information to each other, such as your heartbeat.
Specially constructed heart rate
Sensors, know your heart,
Know your body.
Wrist is a convenient place to collect physical activity data, and the Apple Watch that accompanies you all day is the natural executor of this task. On the back of the watch covered with ceramics, there is a special sensor under the protection of sapphire crystal lens 1. When you exercise or turn on the heart rate quick view, it can detect your heart rate with infrared and visible light LEDs and photoreceptors. In this way, Apple Watch can fully display your exercise and daily exercise, suggest personal exercise goals for you, and reward you when you reach the standard.
That's a small chip.
A complete computer-level architecture.
The stricter the restrictions, the more creativity can be stimulated. The core chip specially tailored for Apple Watch is a typical example. Traditional computer architecture can't adapt to such a narrow space, so we thought of a way to integrate many subsystems into an extremely compact module, and then completely seal it with resin to protect electronic components from the impact, wear and interference of other components. Putting a complete computer system on a small chip is a precedent in the industry and represents our extraordinary pioneering work in the field of engineering design and miniaturization.
Charge the battery at night,
I like to wear it all day.
Apple Watch always makes you put it down, so we have a battery that can last 18 hours, so you can use it easily before charging at night. Speaking of charging, we also hope that you can do it easily even if you are half asleep and half awake. So we combine MagSafe technology with inductive charging to solve the problem in one fell swoop. The system is completely closed, without any exposed contacts, and it is simple to use and does not need accurate alignment. You just need to put the connector near the back of the watch, and the magnet inside will automatically attract the connector into place.
Everyone uses Apple Watch in different ways, and the power consumption of different functions is also different. Here are some practical battery indicators.
A more personalized experience,
Get close to everyone.
Apple Watch is equipped with a series of powerful auxiliary functions. For example, zooming is like a built-in magnifying glass; Voice-over, so that you can hear the content on the screen; There is also a larger dynamic font function, which makes reading text effortless. And all functions are built-in, which can be opened through the device itself or through the Apple Watch app on the iPhone. Everything is so simple and convenient.
Analyze the overall concept of iphone6 products. Enlarged iPod touch
Perhaps this model machine is designed for parts manufacturers, or it may be used for some tests, but the authenticity of the model can not be confirmed yet, but it may be used as a reference. After all, before the release of iPhone 5C and iPhone 5S last year, the appearance of the product was exposed even to the packaging box. Considering there is still a long time before the product release, don't expect too much.
Improved fingerprint identification function
Previously, on the iPhone 5S mobile phone, Apple applied fingerprint recognition technology, which is the first time to apply biometric technology. The future trend of smart phones is to add some biometric technologies to ensure the security of mobile phones. According to the previous news, Apple acquired AuthenTec and signed a huge share of the contract to provide services in the next few years. So this time, the iPhone 6 phone will definitely be equipped with fingerprint recognition. However, foreign analysts believe that Apple's fingerprint recognition function will be improved this time.
IOS 8 incorporates many healthy elements.
Apple will install iOS 8 system on iPhone 6, and the new system will be released at WWDC conference in June this year. According to the news, Apple will launch a Healthbook application, which is related to fitness and health, and a large number of health-related elements will be implanted in the new system. Obviously, these applications are aimed at iPhone 6 phones and Apple's rumored watch-only iWatch.
Sapphire screen
Apple has reached an agreement with GT Advanced Technology, a supplier of sapphire glass, with a value of 578 million US dollars to purchase its three-year supply. What is sapphire glass? It is often seen in high-end luxury mobile phones that the panel glass made of this material is more transparent and more wear-resistant than Corning Gorilla Glass. But the cost is high and it is not easy to make. Apple invested heavily in building a sapphire glass factory in the United States to meet its own needs.
The time to market of IPhone 6 remains unchanged.
In the past, the release time of iPhone 6 was around September, and the time to market was around 10. The release date of Apple iPhone 6 should be September or 10, but the first thing we can see is the 4.7-inch version, and the 5.5-inch large-screen iPhone needs to be postponed to the end of the year or 20 15 due to the problem of screen mass production.
According to Foxconn, they won't start mass production of the 4.7-inch iPhone 6 until July this year, so 10 is likely to be available two months after mass production and release in September. Considering the mass production and the overall supply chain, it is almost impossible to release it in June. Although the blow is expected, we should be calm and wait patiently.
As for the iPhone 6, the product will have great changes and some innovations, so it is deeply expected by consumers. The product has not been released yet, and many people around have shown a strong purchase intention. If it can really meet the market demand, be equipped with a large screen and innovate in performance and design, iPhone 6 is likely to break the sales records of iPhone 4S and iPhone 5 this time.
Using the concept of product integrity to analyze the value of diamonds is a certain meaning given to him by the subjective world for a long time. He is a representative of the spiritual level, and its value far exceeds its price. For example, 1 stands for rights. Can he defend his home and country? He cannot be direct, but he can be indirect. 2. He represents wealth. Can he cycle directly? No, but it will be fine after he sells it. He is a symbol of love. Can he really make you have love? Impossible, but giving your girlfriend a diamond will make her happy. The core product of diamond is its attribute: it is the hardest mineral in the world at present, representing sacredness, and it is a gem made of a single carbon element, representing purity, purity and innocence. Other gems are mixtures, the formal product is a diamond ring, and the additional product is her value.
How does FedEx form the overall concept of products? FedEx has improved its competitiveness by applying three services based on logistics information technology:
First, bar codes and scanners enable FedEx to selectively track and report the transportation status 24 hours a day, seven days a week. Customers can get value-added services such as "ground tracking" and air transportation by calling toll-free telephone numbers.
Second, FedEx delivery drivers are now carrying laptops based on numerical control technology to collect delivery information on arranged routes. The notebook computer enables the driver to digitally record the signature of the cargo receiver to provide receipt verification. Coordinate the driver's information through computer to reduce errors and speed up delivery.
Thirdly, the most advanced information technology application of FedEx is the national wireless communication network established in 1993, which uses 55 cellular carrier phones. Cellular carrier phone technology enables drivers to upload the timely tracking information of trucks to the central computer of FedEx. Wireless mobile technology and system can provide electronic data storage, and can resume tracking the company's millions of delivery services around the world. By installing a satellite ground station and an extended system, 1997 tracking packages in time has become a reality.
The logistics information technology applied and popularized by enterprises represented by FedEx is the core of modern logistics and the symbol of logistics modernization. Especially with the rapid development of computer network technology, logistics information technology has reached a new level, and logistics information technology is also the fastest developing field in logistics technology. From the bar code system of data acquisition to the microcomputer, Internet, various terminal devices and computer software in office automation system, the development is changing with each passing day. At the same time, with the continuous development of logistics information technology, a series of new logistics concepts and new logistics management methods have emerged, which has promoted the reform of logistics. Today, logistics information technology is mainly composed of communication, software and industry-oriented business management system. Including mobile communication means based on various communication modes, global positioning satellite (GPS) technology, geographic information (GIS) technology, computer network technology, automatic warehouse management technology, smart tag technology, bar code and radio frequency technology, information exchange technology and other modern frontier technologies. Under the support of these cutting-edge technologies, an integrated modern logistics management system has been formed, which integrates mobile communication, resource management, monitoring and dispatching management, automatic warehousing management, business management, customer service management, financial processing and other information technologies. For example, using satellite positioning technology, users can "see" their cargo status at any time, including the location of the vehicle transporting the cargo (on a road in the city), the name, quantity and weight of the cargo. , which not only greatly improves the "transparency" of monitoring, but also reduces the empty rate of goods and realizes the optimal allocation of resources; And by mastering more logistics information, it can help customers control costs and improve efficiency.
FedEx exerts its core competitive advantage by promoting logistics information technology in three aspects:
In terms of information technology, FedEx has been equipped with the third generation express data collector DIAD, which is the most advanced portable computer in the industry. Real-time parcel delivery information can be collected and transmitted almost at the same time, and customers can also know the current situation of parcel delivery in time. This DIAD is equipped with an internal wireless device, which can send information to the FedEx data center immediately after all delivery information is entered. The driver only needs to scan the barcode on the package, get the recipient's signature, enter the recipient's name and press a key to complete the transaction and send the data at the same time. DIAD III's internal wireless device also establishes two-way text communication between delivery truck drivers and shippers. The driver in charge of an office building or business center can shorten the door-to-door pick-up time by about 30 minutes. Whenever information is received, the indicator light on DIAD corner will flash to remind the driver to pay attention. For consumers, this not only means that the sent items can be sent quickly, but also can "track" the whereabouts of the package at any time. Through this process, the express delivery industry has truly realized a single point-to-point and door-to-door express delivery mode. In addition to providing customers with traditional express delivery services, it has also developed all-round logistics services including warehousing, transportation and waiting services, thus greatly expanding the traditional logistics concept.
In terms of information system, FedEx will be applied to the logistics information system of domestic cargo transportation in the United States and extended to all international cargo transportation. These logistics information systems include signature tracking system and ratio calculation system, and their solutions include: automated warehouse, fingerprint scanning, optical picking technology, product tracking and decision-making software tools. These solutions help customers improve their performance from the initial commodity starting point to the supply chain of the market or the final consumer, and truly achieve a win-win situation.
In the aspect of information management, the most typical application is the logistics information management system of FedEx in Singapore warehouse of NationalSemiconductor, which effectively reduces the storage volume and saves the delivery time of goods. Today, we can see that in the Singapore warehouse of National Semiconductor Company in FedEx logistics management system, an administrator uses a scanner to sweep boxes of newly manufactured computer chips like waving branches. Through this simple action, he started an efficient, automated and almost magical delivery program. This huge warehouse was designed and built by FedEx transport wizards. FedEx's logistics information management system sends this box of chips to the dock, then to trucks and planes, and then to trucks. In just 12 hours, these chips will be delivered to the customers of ——PC manufacturers, a national semiconductor company in Silicon Valley thousands of miles away. Throughout the journey, the electronic tag embedded in the chip will allow customers to track orders with accuracy of up to three feet.
It can be seen that logistics information technology has realized the reasonable combination and efficient utilization of various production factors (cars, warehouses, drivers, etc.). ) by cutting into the business process of logistics enterprises, the operating costs are reduced and obvious operating benefits are directly produced. It effectively transforms all kinds of scattered data into business wisdom, endows logistics enterprises with new production factors-information, and greatly improves the business forecasting and management ability of logistics enterprises. Through the three-dimensional comprehensive management of "point, line and surface", the internal integration of logistics enterprises and the unified management of external supply chains can be realized, which can effectively help logistics enterprises improve their service quality and overall efficiency. Specifically, it effectively solves the contradiction between single point management and network operation, the contradiction between cost and customer service quality, the contradiction between limited static resources and dynamic market, and the contradiction between present and future prediction for logistics enterprises.
The overall product concept is divided into five levels: core product, formal product, expected product, extended product and potential product.