How to make the financial forecast of a startup?

Start-ups have no income or even products. How do they make financial forecasts? The company's most important financial forecast is cash flow. The following three details determine whether the cash flow of a start-up company is reasonable, true and credible: forecasting income, pricing of products/services, number of customers and growth within a specific time. Note that the forecast should be calculated in months, which can be used to compare and guide the daily operation of each month; The calculation cost should be allocated to each month in detail, including: fixed costs (such as employee salary, rent, office expenses, etc. ), variable costs (such as raw materials, packaging, transportation, direct labor costs, etc. ), sales expenses (such as advertising, sales, customer service expenses, etc.). ) and other inputs (such as decoration, office furniture, computers, production equipment, etc. ); Analyze the adjustment, find the break-even point, and add up all the expenses before the break-even point, which is the start-up capital you need to prepare. Pay attention to several key data: "gross profit margin". With the extension of time and business expansion, the gross profit margin of startup companies will gradually increase. "Operating profit rate", the company's management expenses are relatively fixed. With the growth of income, its share in the total cost will become smaller and smaller, and the operating profit rate will be greatly improved. There is also "growth rate" and scale. These data reflect the vitality of the company. Financial forecasts should be compared and monitored every month, and adjusted according to the operating conditions to make them more realistic and optimized. If the actual situation is always far from the forecast, we should find out the reason in time to make the situation improve quickly. It includes three aspects: business budget, investment budget and financial budget. Business budget mainly includes sales budget, production budget, purchase budget, expense cost budget, etc. Investment budget mainly includes project budget, renovation budget, etc. Financial budget mainly includes cash flow statement, balance sheet, income statement and financing budget. 1. Budget starts from enterprise budget, which is the basis of enterprise operation. Only when the budget starts from the business can we get the final benefit and cash flow. If the operating budget is divorced from reality, the operating results of the enterprise will definitely be different from the budget. 2. Analyze the budget implementation results of the previous year. Study industrial policies, fiscal and taxation policies, national standards, industry standards, enterprise development plans, strategic objectives and other policies and historical data. 4. Choosing a good budget method for each indicator, such as the sales budget in the business budget, is related to the number of dealers, population and the national business development level. Which indicator or indicators an enterprise uses for associated budgeting is directly related to the correctness of the budget. 5. Consider the variables and conditions of the budget. 6. Implement the principle of consistency from top to bottom. The process of budgeting itself is the process of publicizing enterprise strategy. A good budget requires enterprises to complete several cycles from top to bottom and from bottom to top. In the process of budgeting, it is necessary to reach a consensus from top to bottom, adopt scientific and reasonable methods, and convince each other with data and facts. (Dr. li jianxin has been devoted to advising young people to start their own businesses for many years. While serving as an expert member of China Young Entrepreneurs Association, he also served as a graduate entrepreneurship tutor in many universities such as University of Electronic Science and Technology of China. )