1. Enterprise leaders hold the steering wheel of enterprise progress, and the concept and quality of leaders need to be changed. Due to the small scale and small number of enterprises, the relationship between managers and employees is closer, and leaders have greater influence on the whole enterprise. Leaders need to improve their comprehensive ability (including management ability, market forecasting ability and interpersonal relationship, etc.). ), because their personal qualities directly affect the management mode, business model, economic benefits and development prospects of small and medium-sized enterprises. Business leaders need to keep abreast of the new progress of industry and technology, think more and learn more, keep up with the pace of the times, and flexibly formulate the company's development strategy. Although small and medium-sized enterprises require higher management ability of senior leaders, it does not mean that leaders are dictators. On the contrary, leaders must learn to listen to the opinions and suggestions of employees, be good at using the strengths of each employee and mobilize the enthusiasm of each employee; It is necessary to establish a fair incentive mechanism, combine material incentives with spiritual incentives, and pay attention to emotional communication with employees, so that employees can truly get psychological satisfaction and reflect value in their work. In addition, the phenomenon of family management and cronyism in domestic small and medium-sized enterprises is not conducive to attracting outstanding talents, and small and medium-sized enterprises should explore more new talents.
2. Small and medium-sized enterprises must develop their own innovative business model if they want to successfully transform. Peter drucker, the father of modern management, believes that the competition between enterprises today is not the competition between products, but the competition between business models. Michael Dunn, former CEO of time warner Inc. Company, once said: "In the process of running a business, business model is more important than high technology, because the former is a prerequisite for a company to stand on its feet." At present, the vast majority of domestic industries have entered a mature stage, products have been popularized, demand is relatively stable, competition is fierce, and profit margins are relatively low. In the homogeneous competitive business environment, enterprises need to create their own unique brands and business models. Through the integrated analysis of internal and external factors and links in business processes, enterprises can find technical breakthroughs, improve a certain link, or reorganize and innovate the original model, thus forming a complete and efficient operating system with unique core competitiveness and achieving the goal of maximizing customer value and sustainable profitability. When enterprises can constantly adjust and innovate business models according to market changes and their own development stages, learn to optimize and integrate resources, and constantly build their own core competitiveness, then sustained profitability and sustained success are inevitable.
3. Small and medium-sized enterprises should constantly "arm" themselves with new technologies to realize enterprise informatization. With the development of information technology and the popularity of the Internet, marketing informatization and management informatization will help enterprises improve efficiency and reduce costs, and become catalysts for the transformation and upgrading of small and medium-sized enterprises. Actively using new sales channels such as the Internet, enterprises can not only shorten sales channels through online ordering and nearby distribution. Reducing marketing expenses can also enhance the competitiveness of enterprises. Therefore, small and medium-sized enterprises need to improve hardware facilities, introduce technical talents, display their products and activities through their own websites, and establish their own brand image. In addition, SMEs can use modern enterprise management software (such as ERP, etc. ) as a platform for enterprise information and Internet technology, to connect and integrate all enterprise resources and realize real-time enjoyment of enterprise-level data. Most enterprises in European countries have begun to use ERP (Enterprise Resource Planning) system to improve the operational efficiency of enterprises, and this management software will play an increasingly important role in modern enterprise management.
Management mode, standardize business processes and avoid repeated operations; It closely links the business of each department with all links in the industrial chain, improving the accuracy and timeliness of data and information; Through the unified planning and application of enterprise resources, we can not only reduce inventory and enjoy data in time, but also help management make decisions through dynamic database and system simulation function. Therefore, the informationization of enterprise management and marketing is the only way for the transformation and upgrading of small and medium-sized enterprises.
4. Enterprises should be in line with the school and realize the combination of Industry-University-Research through the talent training mode of school-enterprise combination. One of the major problems for small and medium-sized enterprises to introduce and retain talents lies in their small scale, low capital, low popularity and low salary. If small and medium-sized enterprises can communicate with schools more, provide college students with internship opportunities and hold lectures and seminars in schools, more students can learn about enterprises. Apply what you have learned, exercise your ability in practice and lay the foundation for future work. For enterprises, this not only enlarges the visibility of enterprises, expands the selection scope of outstanding talents, and helps enterprises to absorb new talents, but also applies the new achievements of academia to the business development of enterprises to help enterprises realize scientific and technological innovation and keep pace with the times. For schools, only by paying close attention to the actual needs of enterprises and society can we cultivate talents that meet the needs of national economic construction and help enterprises solve problems in transformation and upgrading in time. In addition, SMEs need to have enough charm to prevent brain drain. Whether it is corporate culture, working environment, salary and development space, small and medium-sized enterprises need to find their own charm to enhance the work enthusiasm and collective honor of employees.
5. The guarantee of the sustainable development of small and medium-sized enterprises is to obtain a "green identity card"-while operating and developing enterprises, we should pay attention to ecological balance, reduce environmental pollution, protect and save natural resources, and make the economic benefits and social effects of enterprises coordinate and optimize. In the new era of advocating low-carbon economy, enterprises with high energy consumption, high pollution and high emissions will be eliminated by society.
The success of internal transformation of small and medium-sized enterprises can not be separated from the external support of the government and financial institutions. On the one hand, small and medium-sized enterprises need to practice their internal strength, strengthen internal management and enhance their competitiveness; On the other hand, the government should further optimize the development environment of enterprises, formulate and improve policies conducive to the development of small and medium-sized enterprises, and give support and help in law, taxation and finance. This external support can be carried out in the following aspects:
1. Further increase financing support for SMEs. Compared with large enterprises, small and medium-sized enterprises are significantly more restricted in financing. Because most SMEs can't meet the listing requirements, banks and other financial institutions have become the main sources of loans for SMEs. The loans of small and medium-sized enterprises are mostly used to solve the problem of liquidity operation, so the demand for loans is high and the quantity is small. Small and medium-sized enterprises are small in scale and have little funds, so it is difficult to apply for loans. To solve this problem, we must first improve the financial accounting system, and small and medium-sized enterprises must ensure the authenticity and transparency of financial data, so as to enhance the confidence of financial institutions in small and medium-sized enterprises, appropriately relax loan requirements, and promote micro-credit business. Secondly, improve the social credit system, build an open and fair credit risk assessment system, and establish more financing platforms for SMEs (such as social guarantee institutions and credit intermediaries) to help SMEs successfully complete their transformation and upgrading. In addition, SMEs can also coordinate payment terms with suppliers to solve the problem of difficult capital turnover.
2. The government, financial institutions and enterprises should establish more communication platforms to ensure the implementation of new projects and policies. The success of enterprise transformation depends on the relevant national laws and policies (such as land control, energy consumption, environmental protection, credit tax, etc.) to some extent. Therefore, with the support of the government and the voluntary principle of enterprises, various trade associations can be established and improved to realize the complementary advantages of enterprises and enjoy the information of policy changes. Promote the transformation and upgrading of central enterprises; Or select enterprise representatives to participate in relevant government activities and meetings to ensure the formulation and implementation of relevant policies and systems of central enterprises. In addition, the government can also organize or recommend some services such as policy consultation, investment guidance, financing consultation and entrepreneurship counseling. For small and medium-sized enterprises, timely convey relevant new policies and new dynamic information to enterprises. Banks can also regularly announce the proportion of loans to companies of different sizes to improve the fairness and transparency of loans.
3. Preferential policies shall be implemented for innovative, green development-oriented and newly-built small and medium-sized enterprises. For some innovative, knowledge-intensive and technology-intensive small and medium-sized enterprises, if the government can participate in investment cooperation or promote cooperation and exchanges with scientific research institutions and schools, it will greatly promote the technological transformation and scientific research innovation of small and medium-sized enterprises. For small and medium-sized enterprises that achieve green growth or are newly built, the government can implement tax reduction policies or postpone their tax payment time. The government can also reward outstanding enterprises every year to show encouragement.
4. The government can establish information database of small and medium-sized enterprises, and strengthen management and supervision. In order to grasp the development of small and medium-sized enterprises in time, understand the development trend of the industry, better formulate new policies and measure the effectiveness of various measures, the government can improve work efficiency by establishing enterprise information databases. The government should constantly update the information of warehousing enterprises, and grasp the transformation and upgrading of small and medium-sized enterprises from a macro and overall perspective through information integration and chart analysis. In addition, through the sharing of basic information of human resources enterprises, on the one hand, it can promote the alliance between enterprises and enhance the exchange and cooperation between enterprises. Optimize and integrate industrial resources; On the other hand, it can broaden the channels for SMEs to attract talents and let more college students know and enter SMEs.
In short, the transformation and upgrading of small and medium-sized enterprises need internal and external cooperation. Enterprises must carefully analyze their own advantages and disadvantages, combine internal and external factors, innovate their own business model, management model and business model as soon as possible, and walk out of their own "transformation" road. At the same time, the government should also do a good job of guidance and support to create a good environment for the development and transformation of small and medium-sized enterprises. In the process of promoting the transformation and upgrading of small and medium-sized enterprises, it is inevitable to encounter various difficulties and challenges. However, as long as we accurately grasp the market information, sum up experience, strengthen confidence and be down-to-earth, China's small and medium-sized enterprises will certainly reach a new level. China needs sunshine, bright moon and bright stars. I believe that small and medium-sized enterprises will certainly make new contributions to the social and economic development of China.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.