On the inside story, Taiping is also one of the old six giants of traditional life insurance, which ranks with China Life Insurance, China Ping An, Pacific Insurance, Taikang and Xinhua, and is regarded as an insurance enterprise with big brand endorsements like China Life Insurance and Taikang.
Taiping community for the aged started not too late, but it has been in a tepid state. At present, the old-age community belonging to Taiping's self-built business has Wu Tongjia in Shanghai, and other cities belong to the third-party construction of introducing cooperation. Different from other insurance companies in the single type of asset allocation in the pension industry, Taiping has found a new way and formed a layout model of "light asset introduction+heavy asset investment".
Relying on the advantages of life insurance industry, Taiping Life actively establishes a close connection and mutual coordination mechanism between all aspects of health care industry and insurance protection, opens up the upstream and downstream service industry chain of health care, and establishes the brand of "Enjoy Peace" for health care.
The brand consists of two sub-brands, namely "Taiping enjoys health" and "Taiping enjoys family". Provide differentiated services to customers from two aspects of health management and pension industry, enhance the value of insurance main business, establish a brand-new "insurance+health+medical care" industry-wide ecological chain with customers as the center, and form a closed loop of customer life cycle service.
Taiping Happy Family is an important part of Taiping Life's healthy pension layout, which provides a one-stop pension plan for the elderly, breaks the shackles of the traditional pension model, and makes customers' pension life more colorful.