The Company History of Guilin Tianhe Pharmaceutical Co., Ltd.

Gentleman's business is based on inheritance and Taoism. Tianhe's 55-year history of development is the course of Tianhe's pursuit of strength. Focusing on the main business, scientific and technological innovation, brand building, industrial extension and internationalization journey are the spiritual portrayal of Tianhe's continuous self-improvement. In 1952, the collective enterprise "Gigi Lai cotton mill" was established in the form of cooperation; in 1959, it was renamed as "Guilin Dressing Factory"; in 197 1 year, it was transformed into a state-owned enterprise; in 1982, it was renamed as "Guilin Sanitary Material Factory". 1985, the band-aid hemostatic patch was successfully developed. 1992 Guilin Yiwei Pharmaceutical Co., Ltd., a Sino-Australian joint venture, established the product innovation breakthrough of the "First Five-Year Plan" in 1993-Tianhe transformation (from sanitary materials to modern plasters), and successfully put Tianhe brand Gutong plaster on the market in 1994. Renamed "Guilin Tianhe Pharmaceutical Factory" 1995. In the "National Hygienic Materials Quality Survey" conducted by the Policy and Regulation Department of state administration of traditional chinese medicine, Tianhe brand Gutong Ointment, Tianhe brand Zhuifeng Ointment, Tianhe band-aid, Tianhe brand Shangshi Zhitong Ointment and absorbent cotton were rated as quality recommended products by users, and Tianhe brand Zhuifeng Ointment was rated as national traditional Chinese medicine protected varieties. 1997, "Tianhe Gutong Marketing Planning Case" won the AME Silver Award (Marketing Effect Award) in the world-famous New York Advertising Festival. Tianhe Gutong Ointment won the second prize of scientific and technological progress in the autonomous region, creating five national firsts and becoming a national third-class new drug. Tianhe Zhuifeng Ointment was rated as a national protected variety of traditional Chinese medicine. The CI project with the theme of "chasing the sun" was introduced in an all-round way, and the enterprise concept of "harmony between man and nature, honesty and goodness" was established, and Tianhe Xicheng Branch was completed and put into operation. Brand breakthrough in "Twelfth Five-Year Plan"-from regional brand to national famous brand 1998, renamed Guilin Tianhe Pharmaceutical Co., Ltd., and completed the shareholding system reform. Tianhe Gutong Ointment was rated as a national new drug by the Ministry of Health. 1999, the spread of "Zhao tells the truth" has enhanced consumers' recognition and preference; The increase of CCTV launch and exposure frequency has effectively maintained the brand's popularity. In 2000, the "Crystal Man" series incarnated by science and technology was integrated and spread, which shaped the brand's personality (brand difference), enriched and extended the brand association, and maintained the potential energy of the first brand. The slogan of "early posting and early release" made consumers firmly believe in the innovative technology and the concept of "high quality and good price" of this product. In 20001year, the national development and reform commission approved Tianhe to undertake the "high-tech industrialization demonstration project with an annual output of 500 million new matrix Chinese medicine plasters" and included this project in the national high-tech industry development project plan in 20001year. Mr. Tan Guifa, the chairman of the board, won the "National May 1st Labor Medal". In 2002, Tianhe Pharmaceutical won the "National May Day Labor Award" to celebrate Tianhe's 50th birthday and was officially renamed as "Guilin Tianhe Pharmaceutical Co., Ltd.". Tong Xiangling, the older generation artist who played Yang Zirong in "Taking Tiger Mountain Outward", became Tianhe's new brand spokesperson, and the advertisement of "Chorus" made Tianhe bronze plaster continue to be famous all over the country. The Third Five-Year Plan —— The Second Scientific and Technological Innovation In 2003, Tianhe Pharmaceutical's "High-tech Industrialization Demonstration Project with an Annual Output of 500 million New Matrix Chinese Medicine Plasters" was completed and put into operation. PIB bone ointment was successfully developed and listed in Shanghai, Guangzhou and Beijing. Tianhe Gutong Plaster passed the OTC certification in the United States, becoming the only product in China plaster industry that entered the United States in the form of medicine. Guilin Tianhe Pharmaceutical Biotechnology Co., Ltd. was established. Tianhe pharmaceutical passed GMP certification. In 2004, Tianhe Pharmaceutical Company (commercial) applied for permission to enter the field of drug circulation. Guilin Tianhe pharmaceutical Yiwei co., ltd passed GMP certification. In 2005, a series of products (tablets, aerosols, capsules, ointments) were developed with the brand of bone pain as the core. In 2006, Tianhe won the honor of "China Famous Trademark". In 2008, Tianhe will enter a new stage of development and take-off. Tianhe will continue to innovate its business philosophy, join hands with the government, technology research and development partners, people's health, domestic pharmaceutical merchants and terminal partners to promote the sustainable development of Tianhe's new and old products, and international pharmaceutical agent partners to promote the rapid development of Chinese medicine in the international market. Constantly create new "firsts" in the industry!